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Creating Apple TV apps. Key
things to keep in mind
Anna Iurchenko (@anatinge), UX Designer at stanfy.com
There is NO big INNOVATION
in new Apple TV…
… but it is connected TV
that finally done RIGHT!
The new 

remote
Universal 

search
Easy to use 

interface
TV apps can’t replicate
smartphone or web apps
1. Who are the users?
2. What problems would
this product solve for them?
3. What is the context in which
the product would be used?
…and on one picture
It is ideal for

Shared Experiences
Office space
Restaurant or Cafe
Family Environment
The interaction is fully based on a focus model. By
pressing buttons and swiping, users move their
focus from element to e...
You have to minimize the amount of text in your app
and seriously consider using more pictures or
animations rather than w...
Remote has a touch surface, an accelerometer, and a
gyroscope that you can leverage in your app to deliver
a compelling ex...
TVs vary in size and TV app layouts don’t
automatically adapt to the size of the screen.
Design for 1920X1080 (1080p, 16:9...
Use Apple standard navigation components such as
page controls, tab bars, segmented controls, table
views, collection view...
No Web Browsing
There is no web browser on Apple TV
and moreover – you can’t open web
pages inside your app either.
Key Takeaways
Think about experiences that you can
bring to a group of people.
Use the remote’s touch surface,
accelerometer, and gyrosc...
We build TV apps. Write to us!
hello@stanfy.com
Check our infographic on
Apple TV Design Guides!
https://stanfy.com/apple-tv-ui-guides
Creating Apple TV Apps. Key Things to Keep in Mind
Creating Apple TV Apps. Key Things to Keep in Mind
Creating Apple TV Apps. Key Things to Keep in Mind
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Creating Apple TV Apps. Key Things to Keep in Mind

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Key things to keep in mind if you plan to develop an application for Apple TV: design approach, possible use cases, and a new interaction model. At the end you will find infographics with the summary of tvOS Human Interface Guidelines.

Blog post with many words https://stanfy.com/blog/apple-tv-understanding-the-design-principles-with-infographics/

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Creating Apple TV Apps. Key Things to Keep in Mind

  1. 1. Creating Apple TV apps. Key things to keep in mind Anna Iurchenko (@anatinge), UX Designer at stanfy.com
  2. 2. There is NO big INNOVATION in new Apple TV…
  3. 3. … but it is connected TV that finally done RIGHT! The new remote Universal search Easy to use interface
  4. 4. TV apps can’t replicate smartphone or web apps
  5. 5. 1. Who are the users?
  6. 6. 2. What problems would this product solve for them?
  7. 7. 3. What is the context in which the product would be used?
  8. 8. …and on one picture
  9. 9. It is ideal for Shared Experiences
  10. 10. Office space
  11. 11. Restaurant or Cafe
  12. 12. Family Environment
  13. 13. The interaction is fully based on a focus model. By pressing buttons and swiping, users move their focus from element to element, stop and click to access particular content.
  14. 14. You have to minimize the amount of text in your app and seriously consider using more pictures or animations rather than writing about something.
  15. 15. Remote has a touch surface, an accelerometer, and a gyroscope that you can leverage in your app to deliver a compelling experience.
  16. 16. TVs vary in size and TV app layouts don’t automatically adapt to the size of the screen. Design for 1920X1080 (1080p, 16:9 aspect ratio)
  17. 17. Use Apple standard navigation components such as page controls, tab bars, segmented controls, table views, collection views, and split views. They can cover most of your UI needs so use them to provide an optimal viewing experience.
  18. 18. No Web Browsing There is no web browser on Apple TV and moreover – you can’t open web pages inside your app either.
  19. 19. Key Takeaways
  20. 20. Think about experiences that you can bring to a group of people. Use the remote’s touch surface, accelerometer, and gyroscope to help people feel connected to your app even though they’re sitting at a distance. Leverage Apple’s recommendations on grid parameters, component sizes, spacing, typography and layout templates.
  21. 21. We build TV apps. Write to us! hello@stanfy.com
  22. 22. Check our infographic on Apple TV Design Guides! https://stanfy.com/apple-tv-ui-guides

Key things to keep in mind if you plan to develop an application for Apple TV: design approach, possible use cases, and a new interaction model. At the end you will find infographics with the summary of tvOS Human Interface Guidelines. Blog post with many words https://stanfy.com/blog/apple-tv-understanding-the-design-principles-with-infographics/

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