A vertical online community is an environment where customers and their vendors come together to help each other succeed.
Vertical communities reflect meaningful customer segments. The more narrowly defined, the more relevant the content, the more value they provide to all parties.
Communities facilitate interactions that are both synchronous and asynchronous, and also in person.
Successful communities must be based on candor, trust, helpfulness, and discretion.
This presentation outlines community drivers and enablers, the challenges addressed and benefits received by all stakeholders, the dimensions that deliver successful communities (Content, Community, Commerce), development processes, community participants, how to measure success and much more.