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TEEN WORLD- BRAND LAUNCH Rahul Bhosale -211 Aishwarya Sridharan-016
<ul><li>Teen world is a launch of a showroom brand specializing in teenage fashion wear and sports accessories. </li></ul>...
<ul><li>TARGET AUDIENCE: </li></ul><ul><li>TEEN WORLD is aimed at urban, affluent, SEC A+, SEC A kids aged between 10-19 T...
<ul><li>The shop is divided into two sections: </li></ul><ul><li>Sports accessories: This has all the brands like Nike, Re...
<ul><li>BRAND STRATEGIES: </li></ul><ul><li>Tie up with just dial so that if anybody is looking for a TEENAGE SPECIFIC  sh...
<ul><li>CONTD.. </li></ul><ul><li>Hoardings. </li></ul><ul><li>Merchandise- seats like Mcdonalds where Ronaldo sits but we...
MEDIA PLAN: Medium: NEWS PAPER NAME BACK HALF PAGE MIDDLE PAGE SPORTS PAGE WEEK ENDS TIMES OF INDIA MONTH BEGINNING     WE...
RADIO RADIO NAME WEEDDAY 1 WEEDDAY 2 WEEDDAY 3 WEEDDAY 4 WEEDDAY 5 WEEK END 6 WEEK END 7 RADIO CITY RJ REFERENCE RJ REFERE...
SOCIAL MEDIA NAME JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC MY SPACE:SPECIAL COMMUNINITY ACTIVE SPACE COMMUNITY FOR ...
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Teen World Brand Launch

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Teen World Brand Launch

  1. 1. TEEN WORLD- BRAND LAUNCH Rahul Bhosale -211 Aishwarya Sridharan-016
  2. 2. <ul><li>Teen world is a launch of a showroom brand specializing in teenage fashion wear and sports accessories. </li></ul><ul><li>TG is Teenagers girls and boys both. </li></ul><ul><li>The shop has mainly two categories for sales: Fashion Cloths and sports accessories. </li></ul><ul><li>Its presence will be in 4 metros. </li></ul>
  3. 3. <ul><li>TARGET AUDIENCE: </li></ul><ul><li>TEEN WORLD is aimed at urban, affluent, SEC A+, SEC A kids aged between 10-19 Teenagers. </li></ul><ul><li>Mohit is a 14 year old kid who plays cricket half of the day. He is crazy about cricket, football, volleyball and other indoor and outdoor games When he is in school, he bunks lectures and goes to play. He enjoys going to malls. He is fashion conscious. He prefers his sports and cloths shopping himself. </li></ul><ul><li>Neha is a 13 yrs old school going girl, She is very fashion conscious and loves shopping for herself. She is always changing her dressing style among parties, festivals, family get together as per the latest teenage fashion trends. She is a athlete, also loves playing indoor and outdoor games, a perfect combination of beauty and muscles. </li></ul>
  4. 4. <ul><li>The shop is divided into two sections: </li></ul><ul><li>Sports accessories: This has all the brands like Nike, Reebok, Adidas, Puma, Head, Wilson, Yonex, Babolat, etc. </li></ul><ul><li>Fashion wear: This has all the latest fashion trends in kids and teenage wear from jeans, t -shirts, kurta’s, jackets, shoes, belts, watches, girls wear, scandels etc. </li></ul>
  5. 5. <ul><li>BRAND STRATEGIES: </li></ul><ul><li>Tie up with just dial so that if anybody is looking for a TEENAGE SPECIFIC showroom our showroom will be given preference. </li></ul><ul><li>Inside the showroom we will have a carpet cricket pitch and there will be a ball machine and the balls will have the name of the showroom and there will be a target and anyone can bat and try to hit that target and get a small prize. </li></ul><ul><li>Merchandise- Small football net inside the showroom with a robot standing to save goals. </li></ul><ul><li>Ads on local channels. </li></ul><ul><li>Sponsorship in school/college sports tournament and school/college fashion shows. </li></ul>
  6. 6. <ul><li>CONTD.. </li></ul><ul><li>Hoardings. </li></ul><ul><li>Merchandise- seats like Mcdonalds where Ronaldo sits but we will have Sachin tendulkar and people can click photos on that seat. </li></ul><ul><li>We will have a basket ball net inside the showroom and Teenagers can play. </li></ul><ul><li>We will have weighing machines at railway stations and when the weight ticket comes out and if your weight is more than 100 it will say-want to loose weight? Come to Teenworld </li></ul><ul><li>Special section for IPL merchandise in the showroom. IPL will be used as a medium. </li></ul><ul><li>Merchandise: Specially designed trial rooms for girls. </li></ul>
  7. 7. MEDIA PLAN: Medium: NEWS PAPER NAME BACK HALF PAGE MIDDLE PAGE SPORTS PAGE WEEK ENDS TIMES OF INDIA MONTH BEGINNING     WEEK DAYS MIRROR WEEK ENDS WEEK DAYS WEEK DAYS MONTH END DNA MONTH BEGINNING   WEEK DAYS MONTH BEGINNING HT MONTH END     MID DAY WEEK ENDS    
  8. 8. RADIO RADIO NAME WEEDDAY 1 WEEDDAY 2 WEEDDAY 3 WEEDDAY 4 WEEDDAY 5 WEEK END 6 WEEK END 7 RADIO CITY RJ REFERENCE RJ REFERENCE   SALE PROMOTION AD PROGRAM SPONSER     RADIO MIRCHI SALE PROMOTION AD RJ REFERENCE RJ REFERENCE         BIG FM PROGRAM SPONSER   RJ REFERENCE RJ REFERENCE SALE PROMOTION AD     RADIO ONE     SALE PROMOTION AD RJ REFERENCE RJ REFERENCE     AM WEEK ENDS SALES PROMOTION ADS    
  9. 9. SOCIAL MEDIA NAME JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC MY SPACE:SPECIAL COMMUNINITY ACTIVE SPACE COMMUNITY FOR SPORTS FANS AD ON FACE BOOK During Lanch     PEAK SEASON OF SALE PEAK SEASON OF SALE               ORKUT       PEAK SEASON OF SALE PEAK SEASON OF SALE               YOUTUBE MONTLY BEST SPORT VIDEO
  10. 10. THANK YOU

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