Product services and brandz

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Product services and brandz

  1. 1. PRODUCTS, SERVICES AND BRANDS
  2. 2. GROUP NO 3  Saman Anwar 3042  Saman Riaz 3033  Ayesha Azam 3011  Sadia Javeed 3036  Samra Rashid 3034
  3. 3. SAMAN ANWAR 3042
  4. 4. PRODUCT  Anything that can be offered to a market for attention , acquisiton ,use or consumption that might satisfy a want or need.
  5. 5. SERVICE  Any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything.
  6. 6. Augmented Product Actual Product Brand after name Quality waranty Packaging Core Customer value
  7. 7. NEXT PRESENTER IS SAMAN RIAZ ROLL # 33
  8. 8. PRODUCT AND SERVICES CLASSIFICATION  Consumer Products  Convenience Products
  9. 9.  Shopping Products  Specialty Products  Unsought Products
  10. 10.  Industrial Products
  11. 11. NEXT PRESENTER IS AYESHA AZAM ROLL # 11
  12. 12. PRODUCT AND SERVICE DECISIONS  Individual Product and Service Decisions  Product line Decisions  Product Mix Decisions
  13. 13. INDIVIDUAL PRODUCT AND SERVICE DECISIONS Branding Packaging Labeling Product Support Service Product Attributes
  14. 14. PRODUCT ATTRIBUTES  Product Quality  Product Features  Product Style  Product Design
  15. 15. BRANDING PACKAGING  A Name,term,sign,symbol, Design, or combination of these that identifies the products or services of one seller or a group of sellers and differentiate them from those of competitor.  The Activities of designing and producing the container or wrapper for product.
  16. 16. LABELING  Labels ranges from simple tags attached to products to complex graphics that are part of the package. Product Support Service • Customer service is another element of product strategy's. A company’s offer usually includes some support services, which can be minor or major part of total offering.
  17. 17. SADIA JAVEED Roll # 3036
  18. 18. PRODUCT LINE DECISION  Product line length  Product line filling  Product line Stretching
  19. 19. PRODUCT MIX DECISION  Four Dimensions of Product Mix Decision.  Length  Width  Depth  Consistency
  20. 20. SAMAN ANWAR ROLL # 3042
  21. 21. BUILDING STRONG BRANDS
  22. 22. Brand Positioning Attribfutes,Belie and value Brand name selection Selection Protection Brand Sponsership Manufactures’s brand Private brand Licesing Cobranding Brand development Line extension Brand extension Multi brand New brand
  23. 23. SAMRA RASHID ROLL # 3034
  24. 24. BRAND DEVELOPMENT Line Extension Brand Extension Multi Brand New Brand
  25. 25. Line Extension Brand Extension Multi brands New brand PRODUCT CATOGARY
  26. 26. Services Inseparability Perishablity Intangibility Variability Four Service Characteristics
  27. 27. Thank u For Your Attention Any Question????

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