Meeting Expectations:Attracting the Right Talent For Your Company Culture                           ERE November 10, 2010 ...
Meeting Expectations: Attracting the Right TalentFor Your Company Culture •  Communicating our people brand     •  Our Cul...
71% join anorganization based onthe talent brand.75% base their decisionto stay with anorganization on thetalent brand.Hum...
“Your brand iswhat people sayabout you whenyouve left theroom.”- Larry Ellison, CEO Oracle                              ER...
AT HYATT, HOSPITALITY ISNN’T  JUST A BUSINESS; IT’S A CALLING.It’s a calling evidenced in the thousands of decisions and i...
Mirroring the Guest ExperienceGuest ExperienceReserva*on	       Check-­‐In	     Interac*ons	     Loyalty	        Thank	  Y...
Connec&ng	  our	  brand	  to	  the	  recrui&ng	  process.	  	  	  	  	         External Touch Points: The first time a	   ...
External Touch Points    Can they find your jobs?                         ERE, Randy Goldberg, 11/10/2010   8
ERE, Randy Goldberg, 11/10/2010   9
ERE, Randy Goldberg, 11/10/2010   10
ERE, Randy Goldberg, 11/10/2010   11
External	  Touch	  Points	           Your Career Site                            ERE, Randy Goldberg, 11/10/2010   12
ERE, Randy Goldberg, 11/10/2010   13
ERE, Randy Goldberg, 11/10/2010   14
ERE, Randy Goldberg, 11/10/2010   15
ERE, Randy Goldberg, 11/10/2010   16
Average         4,000 visits         per weekERE, Randy Goldberg, 11/10/2010   17
External	  Touch	  Points	          Social Networking                            ERE, Randy Goldberg, 11/10/2010   18
MarketingAuthentic             ERE, Randy Goldberg, 11/10/2010   19
ERE, Randy Goldberg, 11/10/2010   20
Average	  user	  spends	  421	  minutes	  on	  Facebook	  per	  month,	  which	  amounts	    to	  more	  than	  14	  minut...
ERE, Randy Goldberg, 11/10/2010   22
ERE, Randy Goldberg, 11/10/2010   23
ERE, Randy Goldberg, 11/10/2010   24
ERE, Randy Goldberg, 11/10/2010   25
ERE, Randy Goldberg, 11/10/2010   26
YouTube Video Search                ERE, Randy Goldberg, 11/10/2010   27
ERE, Randy Goldberg, 11/10/2010   28
ERE, Randy Goldberg, 11/10/2010   29
Application Process      Communication                      ERE, Randy Goldberg, 11/10/2010   30
Are these your candidates?                   ERE, Randy Goldberg, 11/10/2010   31
Applica*on	                                                   Process	                              Accessibility	        ...
What do I do now?            ERE, Randy Goldberg, 11/10/2010   34
Test your own recruiting process•  Does your recruiting process support your   brand?•  Do you survey your new hires on th...
Questions            ERE, Randy Goldberg, 11/10/2010   36
How to contact me? Text the word “rgoldberg” to 50500                           ERE, Randy Goldberg, 11/10/2010   37
ERE Webinar Meeting Expectations 11.10.10
Upcoming SlideShare
Loading in …5
×

ERE Webinar Meeting Expectations 11.10.10

250 views

Published on

ERE webcast 11.10.10

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
250
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

ERE Webinar Meeting Expectations 11.10.10

  1. 1. Meeting Expectations:Attracting the Right Talent For Your Company Culture ERE November 10, 2010 1
  2. 2. Meeting Expectations: Attracting the Right TalentFor Your Company Culture •  Communicating our people brand •  Our Culture •  Mission Goals and Values •  The Candidate Experience •  Career Site •  Social Networking •  Feedback ERE, Randy Goldberg, 11/10/2010 2
  3. 3. 71% join anorganization based onthe talent brand.75% base their decisionto stay with anorganization on thetalent brand.Human Capital Institute ERE, Randy Goldberg, 11/10/2010 3
  4. 4. “Your brand iswhat people sayabout you whenyouve left theroom.”- Larry Ellison, CEO Oracle ERE, Randy Goldberg, 11/10/2010 4
  5. 5. AT HYATT, HOSPITALITY ISNN’T JUST A BUSINESS; IT’S A CALLING.It’s a calling evidenced in the thousands of decisions and interactions made everyday by passionate employees throughout our company. Because hospitality is the core of who we are, it extendeds well beyond  our guests. Our unique brand of authentic   hospitality is also experienced by our employees. We do this by infusing every facet of the Hyatt employee experience with the same degree of hospitality that we show our guests. 5
  6. 6. Mirroring the Guest ExperienceGuest ExperienceReserva*on   Check-­‐In   Interac*ons   Loyalty   Thank  You    Employee Experience Working   Introduc*on   Welcome   Growing   Thank  You     Together   Expose candidates and employees to our culture of Authentic hospitality. The Hyatt People Brand 6
  7. 7. Connec&ng  our  brand  to  the  recrui&ng  process.           External Touch Points: The first time a   candidate comes into contact with your brand.   Career Site, Search, Social Networks, Ads,     Customer etc.             Applica&on  Process:    From  Applying  on-­‐line  to   interviewing  in  person.  How  are  you   communica*ng?   ERE, Randy Goldberg, 11/10/2010 7
  8. 8. External Touch Points Can they find your jobs? ERE, Randy Goldberg, 11/10/2010 8
  9. 9. ERE, Randy Goldberg, 11/10/2010 9
  10. 10. ERE, Randy Goldberg, 11/10/2010 10
  11. 11. ERE, Randy Goldberg, 11/10/2010 11
  12. 12. External  Touch  Points   Your Career Site ERE, Randy Goldberg, 11/10/2010 12
  13. 13. ERE, Randy Goldberg, 11/10/2010 13
  14. 14. ERE, Randy Goldberg, 11/10/2010 14
  15. 15. ERE, Randy Goldberg, 11/10/2010 15
  16. 16. ERE, Randy Goldberg, 11/10/2010 16
  17. 17. Average 4,000 visits per weekERE, Randy Goldberg, 11/10/2010 17
  18. 18. External  Touch  Points   Social Networking ERE, Randy Goldberg, 11/10/2010 18
  19. 19. MarketingAuthentic ERE, Randy Goldberg, 11/10/2010 19
  20. 20. ERE, Randy Goldberg, 11/10/2010 20
  21. 21. Average  user  spends  421  minutes  on  Facebook  per  month,  which  amounts   to  more  than  14  minutes  per  day.   ERE, Randy Goldberg, 11/10/2010 21
  22. 22. ERE, Randy Goldberg, 11/10/2010 22
  23. 23. ERE, Randy Goldberg, 11/10/2010 23
  24. 24. ERE, Randy Goldberg, 11/10/2010 24
  25. 25. ERE, Randy Goldberg, 11/10/2010 25
  26. 26. ERE, Randy Goldberg, 11/10/2010 26
  27. 27. YouTube Video Search ERE, Randy Goldberg, 11/10/2010 27
  28. 28. ERE, Randy Goldberg, 11/10/2010 28
  29. 29. ERE, Randy Goldberg, 11/10/2010 29
  30. 30. Application Process Communication ERE, Randy Goldberg, 11/10/2010 30
  31. 31. Are these your candidates? ERE, Randy Goldberg, 11/10/2010 31
  32. 32. Applica*on   Process   Accessibility   App.  Status/ –  Mobile   Comm.   Ability  to   Interview   find  jobs   Style   Company   Culture  Career  Site   Embedded     Assessments   Candidate   Experience     ERE, Randy Goldberg, 11/10/2010 33
  33. 33. What do I do now? ERE, Randy Goldberg, 11/10/2010 34
  34. 34. Test your own recruiting process•  Does your recruiting process support your brand?•  Do you survey your new hires on their experience?•  How quickly does your company get back to candidates?•  Is your company utilizing Social Networking or mobile? ERE, Randy Goldberg, 11/10/2010 35
  35. 35. Questions ERE, Randy Goldberg, 11/10/2010 36
  36. 36. How to contact me? Text the word “rgoldberg” to 50500 ERE, Randy Goldberg, 11/10/2010 37

×