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During the first decade of the XX century, México was probably the best economy of all Center and South America and it reflected in the social ambience of the time. The rich
and powerful were enjoying themselves on par with those of other European cities. The amenities included technical advancements, such as electricity, motor vehicles,
railroads, telephone and aviation. Mexico was no absent from the aviation world. Although in small scale, there were some aviation enthusiasts that were following the
advancements in that field. During the XIX century there was some interest in the lighter
than air ships and some exploits became notorious, particularly that related to Mr. Ernesto Pugibet, owner of a tobacco industrial empire at that time, who involved in the
promotion of his products, hit upon the idea of using airships as an advertisement and promotional means. By the time, aviators like Mr. Alberto Santos Dumont and other enthusiasts demonstrated that airships and dirigibles were a proven and safe technology which, of course, encouraged Mr. Pugibet to employ them in Mexico City for advertising
purposes; even he faced diverse technological and logistics problems to take his airship to a successful first flight. This paper describes in detail the technology, the key people and professionals involved in the first aerial advertising airship flight in Latin America.