Smiley

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Smiley

  1. 1. A Smiley Story By: Aaron Su U050209N Lim Chong Hao U057157J
  2. 3. A Smiley Story <ul><li>The Physicals </li></ul><ul><li>Soft Cover outside </li></ul><ul><li>Matt Lamination </li></ul><ul><li>Matt paper </li></ul><ul><li>Hard paper inside </li></ul>
  3. 4. A Smiley Story <ul><li>The Colors </li></ul><ul><li>Color of Smiley </li></ul><ul><li>Color of GRUMPY </li></ul><ul><li>Usage of colors for representation </li></ul>Yellow as a color that comes forward (the advancing quality)
  4. 5. A Smiley Story <ul><li>The Font </li></ul><ul><li>Fontdinerdotcom Loungy </li></ul><ul><li>Font chosen for its child like nature (child legibility) </li></ul><ul><li>Conveying of story through the font </li></ul><ul><li>Serif nature perfect for body text </li></ul><ul><li>Text blocks </li></ul>
  5. 6. A Smiley Story <ul><li>The Frames </li></ul><ul><li>Characters and images all within a central frame </li></ul><ul><li>To provide optimal attention and focus (emphasis) </li></ul><ul><li>Absolute 2D and lack of texture within graphics in the frame to minimize distraction </li></ul>
  6. 7. A Smiley Story <ul><li>Smiley as a character </li></ul><ul><li>Circle as a positive shape </li></ul><ul><li>Roundness showing a pleasing welcoming image </li></ul><ul><li>Smiley – caps in the S only to show manners but respectability </li></ul>
  7. 8. A Smiley Story <ul><li>GRUMPY as a character </li></ul><ul><li>Trapezium as a negative shape </li></ul><ul><li>Sharp and pointy detonating menace </li></ul><ul><li>GRUMPY is all CAPS to show animosity </li></ul><ul><li>Black colored to show the exact opposite of Smiley </li></ul>
  8. 9. A Smiley Story <ul><li>Design Principals </li></ul><ul><li>Lack of variety in the book </li></ul><ul><li>To minimize distraction and to emphasize a point </li></ul><ul><li>Repetition is done to create a flow and rthymn </li></ul>
  9. 10. A Smiley Story <ul><li>Design Principals </li></ul><ul><li>Tried to achieve symmetrical balance </li></ul><ul><li>Most of the time by value and positioning </li></ul><ul><li>Emphasis , tried creating that by using color , position and isolation </li></ul><ul><li>Economy making use of the least graphics to convey the story </li></ul>
  10. 11. A Smiley Story <ul><li>GestaltPrincipals </li></ul><ul><li>Used the idea of figure and ground in some pages (with GRUMPY and Smiley) </li></ul><ul><li>Used similarity to create the notion of familiarity in the star and Smiley (through color) </li></ul>
  11. 13. A Smiley Story THE END!! Q & A??

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