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WP Lumia smartphones 530, 630, 730, 830, 930 promotion campaign - execution

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WP Lumia smartphones 530, 630, 730, 830, 930 promotion campaign - execution

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Execution of campaign for client ADN (authorized distributor of Lumia phones and accessories in Slovakia). This presentation includes a photo documentation of realization of the campaign - citylights, guerilla promotional materials, POS materials distributed to partner´s stores. It also contains the real numbers of campaign success provided by media agency OmnicomMediaGroup.

Execution of campaign for client ADN (authorized distributor of Lumia phones and accessories in Slovakia). This presentation includes a photo documentation of realization of the campaign - citylights, guerilla promotional materials, POS materials distributed to partner´s stores. It also contains the real numbers of campaign success provided by media agency OmnicomMediaGroup.

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WP Lumia smartphones 530, 630, 730, 830, 930 promotion campaign - execution

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  4. 4. 4 Citylights
  5. 5. 5 Citylights
  6. 6. https://www.youtube.com/watch?v=CV3TyCbTTB0 6
  7. 7. 7 Digital citylights
  8. 8. 8 Digital citylights
  9. 9. 9 Digital citylights
  10. 10. 10 Digital citylights
  11. 11. 11 Digital citylights
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  13. 13. Radio spots in radio Expres – morning show „Hemendex“ 13 Radio spots in radio Expres – classic broadcasting
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  15. 15. 15 Promotion in stores
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  18. 18. 18 Leaflets
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  40. 40. 40 Major Campaign Indices • Number of Unique Users reached: • 2 378 406 UU (All individuals who were shown the ad ) • Total Number of Page Impressions: • 9 216 943 PI (All appearances of the ad) • Planned Number of Page Impression: • 8 345 000 PI • Overall Opportunities To See (OTS) • 3,88 (Average occasions one person came across the ad) • Total Number of Click-Through: • 15 392 CT (Total number of clicks on the creative leading to site) • Overall Response Rate • 0,65 % (Percentage of people who came across the ad and clicked on it) Average response rate in Slovakia is 0,35 % Great number of clicks ~ 3,4 mil. total number of internet users in Slovakia Source: OmnicomMediaGroup
  41. 41. 41Source: OmnicomMediaGroup
  42. 42. 42Source: OmnicomMediaGroup
  43. 43. 43Source: OmnicomMediaGroup
  44. 44. 44Source: OmnicomMediaGroup
  45. 45. 45Source: OmnicomMediaGroup
  46. 46. 46 Banners 300x600 – sitelement network Source: OmnicomMediaGroup
  47. 47. 47 Unique Reach vs. Response Rate 0,00% 0,20% 0,40% 0,60% 0,80% 1,00% 1,20% 1,40% 0 100 000 200 000 300 000 400 000 500 000 600 000 700 000 800 000 900 000 azet.sk1 azet.sk2 pluska.sk pravda.sk joj.sk techbox.sk sitelement ResponseRate% NumberofUniqueUsers Sites No.of unique users Response rate Highest Reach of Unique Users Highest Response Rate on affinity sites Source: OmnicomMediaGroup
  48. 48. 48 Shares 0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% azet.sk 1 azet.sk 2 pluska.sk pravda.sk joj.sk techbox.sk sitelement Share Share of Impres. (SOI) Share of Spend (SOS) Share of Click Throughs (SOCT) Most Cost Effective Appearances (Produce the Highest CT with small share of spending) Source: OmnicomMediaGroup
  49. 49. Overall campaign evaluation We can evaluate this campaign as successful. OTS has reached the value of 3,88 it means that unique user has seen ad 3 times in average. Furthermore we have received 15 392 of CTs which is great number. Response rate has reached 0,65 %, which we can evaluate as above average in Slovakia. The most succesfull placement was through techbox.sk- 300x600. 49
  50. 50. 50 Major Campaign Indices Google Display Network • Total number of Clicks: • 1 836 • Total number of Impressions: • 506 712 PI Major Campaign Indices Facebook • Total number of Clicks: • 6 942 CT • Total number of Reach: • 293 008 R Source: OmnicomMediaGroup
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