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WP Lumia smartphones 530, 630, 730, 830, 930 promotion campaign - execution

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Execution of campaign for client ADN (authorized distributor of Lumia phones and accessories in Slovakia). This presentation includes a photo documentation of realization of the campaign - citylights, guerilla promotional materials, POS materials distributed to partner´s stores. It also contains the real numbers of campaign success provided by media agency OmnicomMediaGroup.

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WP Lumia smartphones 530, 630, 730, 830, 930 promotion campaign - execution

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  4. 4. 4 Citylights
  5. 5. 5 Citylights
  6. 6. https://www.youtube.com/watch?v=CV3TyCbTTB0 6
  7. 7. 7 Digital citylights
  8. 8. 8 Digital citylights
  9. 9. 9 Digital citylights
  10. 10. 10 Digital citylights
  11. 11. 11 Digital citylights
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  13. 13. Radio spots in radio Expres – morning show „Hemendex“ 13 Radio spots in radio Expres – classic broadcasting
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  15. 15. 15 Promotion in stores
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  18. 18. 18 Leaflets
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  40. 40. 40 Major Campaign Indices • Number of Unique Users reached: • 2 378 406 UU (All individuals who were shown the ad ) • Total Number of Page Impressions: • 9 216 943 PI (All appearances of the ad) • Planned Number of Page Impression: • 8 345 000 PI • Overall Opportunities To See (OTS) • 3,88 (Average occasions one person came across the ad) • Total Number of Click-Through: • 15 392 CT (Total number of clicks on the creative leading to site) • Overall Response Rate • 0,65 % (Percentage of people who came across the ad and clicked on it) Average response rate in Slovakia is 0,35 % Great number of clicks ~ 3,4 mil. total number of internet users in Slovakia Source: OmnicomMediaGroup
  41. 41. 41Source: OmnicomMediaGroup
  42. 42. 42Source: OmnicomMediaGroup
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  46. 46. 46 Banners 300x600 – sitelement network Source: OmnicomMediaGroup
  47. 47. 47 Unique Reach vs. Response Rate 0,00% 0,20% 0,40% 0,60% 0,80% 1,00% 1,20% 1,40% 0 100 000 200 000 300 000 400 000 500 000 600 000 700 000 800 000 900 000 azet.sk1 azet.sk2 pluska.sk pravda.sk joj.sk techbox.sk sitelement ResponseRate% NumberofUniqueUsers Sites No.of unique users Response rate Highest Reach of Unique Users Highest Response Rate on affinity sites Source: OmnicomMediaGroup
  48. 48. 48 Shares 0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% azet.sk 1 azet.sk 2 pluska.sk pravda.sk joj.sk techbox.sk sitelement Share Share of Impres. (SOI) Share of Spend (SOS) Share of Click Throughs (SOCT) Most Cost Effective Appearances (Produce the Highest CT with small share of spending) Source: OmnicomMediaGroup
  49. 49. Overall campaign evaluation We can evaluate this campaign as successful. OTS has reached the value of 3,88 it means that unique user has seen ad 3 times in average. Furthermore we have received 15 392 of CTs which is great number. Response rate has reached 0,65 %, which we can evaluate as above average in Slovakia. The most succesfull placement was through techbox.sk- 300x600. 49
  50. 50. 50 Major Campaign Indices Google Display Network • Total number of Clicks: • 1 836 • Total number of Impressions: • 506 712 PI Major Campaign Indices Facebook • Total number of Clicks: • 6 942 CT • Total number of Reach: • 293 008 R Source: OmnicomMediaGroup
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