1.
1

2.
2

3.
3

4.
4
Citylights

5.
5
Citylights

6.
https://www.youtube.com/watch?v=CV3TyCbTTB0
6

7.
7
Digital citylights

8.
8
Digital citylights

9.
9
Digital citylights

10.
10
Digital citylights

11.
11
Digital citylights

12.
12

13.
Radio spots in radio Expres – morning show
„Hemendex“
13
Radio spots in radio Expres – classic broadcasting

14.
14

15.
15
Promotion in stores

16.
16

17.
17

18.
18
Leaflets

19.
19

20.
20

21.
21

22.
22

23.
23

24.
24

25.
25

26.
26

27.
27

28.
28

29.
29

30.
30

31.
31

32.
32

33.
33

34.
34

35.
35

36.
36

37.
37

38.
38

39.
39

40.
40
Major Campaign Indices
• Number of Unique Users reached: • 2 378 406 UU
(All individuals who were shown the ad )
• Total Number of Page Impressions: • 9 216 943 PI
(All appearances of the ad)
• Planned Number of Page Impression: • 8 345 000 PI
• Overall Opportunities To See (OTS) • 3,88
(Average occasions one person came across the ad)
• Total Number of Click-Through: • 15 392 CT
(Total number of clicks on the creative leading to site)
• Overall Response Rate • 0,65 %
(Percentage of people who came across the ad and clicked on it)
Average
response rate
in Slovakia
is 0,35 %
Great number
of clicks
~ 3,4 mil. total
number of
internet users
in Slovakia
Source: OmnicomMediaGroup

41.
41Source: OmnicomMediaGroup

42.
42Source: OmnicomMediaGroup

43.
43Source: OmnicomMediaGroup

44.
44Source: OmnicomMediaGroup

45.
45Source: OmnicomMediaGroup

46.
46
Banners 300x600 – sitelement network
Source: OmnicomMediaGroup

47.
47
Unique Reach vs. Response Rate
0,00%
0,20%
0,40%
0,60%
0,80%
1,00%
1,20%
1,40%
0
100 000
200 000
300 000
400 000
500 000
600 000
700 000
800 000
900 000
azet.sk1 azet.sk2 pluska.sk pravda.sk joj.sk techbox.sk sitelement
ResponseRate%
NumberofUniqueUsers
Sites
No.of unique users
Response rate
Highest Reach of
Unique Users
Highest Response
Rate on affinity sites
Source: OmnicomMediaGroup

48.
48
Shares
0,00%
5,00%
10,00%
15,00%
20,00%
25,00%
30,00%
azet.sk 1 azet.sk 2 pluska.sk pravda.sk joj.sk techbox.sk sitelement
Share Share of Impres. (SOI)
Share of Spend (SOS)
Share of Click Throughs (SOCT)
Most Cost Effective
Appearances
(Produce the Highest
CT with small share of
spending)
Source: OmnicomMediaGroup

49.
Overall campaign evaluation
We can evaluate this campaign as successful. OTS has reached the value of 3,88 it means that unique user has seen
ad 3 times in average. Furthermore we have received 15 392 of CTs which is great number. Response rate has
reached 0,65 %, which we can evaluate as above average in Slovakia. The most succesfull placement was through
techbox.sk- 300x600.
49

50.
50
Major Campaign Indices Google Display Network
• Total number of Clicks: • 1 836
• Total number of Impressions: • 506 712 PI
Major Campaign Indices Facebook
• Total number of Clicks: • 6 942 CT
• Total number of Reach: • 293 008 R
Source: OmnicomMediaGroup

51.
51

52.
52