Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM).
Dr. Jose Briones discusses a few examples of companies selling products based on value. Quantification of value is critical to a successful product introduction and this presentation provides a basic overview of the tools to measure it.
The concept of a Value Box is introduced to visualize the value proposition of a product concept and guide the creation of a pricing strategy. An introduction to value co-creation is also discussed.
A few case studies are discussed to highlight methods for quantifying product value. These will include: B2C products like the Gillette Fusion razor, 3M's command strips, hybrid cars, pharmaceutical products, the Segway, iPad apps and B2B products like industrial adhesives and corrugated paperboard.
Key takeaways from this webinar:
• Understand a practical definition of product value and value in use.
• Learn different methods for product value quantification and when to use them
• How to commercialize a product based on the value proposition and not on price.
• A new tool, the “Product Value Box” for communication and understanding of the product value proposition
This webinar is for Product Managers, Product Marketers, Brand Managers, Product Owners, Directors of Product Management and Product Marketing, Marketing Managers, Business Development Managers, Innovation Managers and other product team professionals
About the Speaker:
Dr. Jose A. Briones is the General Manager of SpyroTek Performance Solutions, a supplier of Innovation Management and Training Services. He has 20 years of commercial and technical experience in the manufacturing and technology industries, holding positions in the areas of marketing, innovation, sales, engineering and R&D.
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Upcoming Webinars: http://aipmm.com/aipmm_webinars/