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Product Positioning Template

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Here's a template for product positioning from the AIPMM webcast discussing how to develop a positioning statement with Mike Gospe.

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Product Positioning Template

  1. 1. Positioning Statement Format To: (One Target/Persona Type) is the one (Product/Company Name) (Category) that (Key Customer Benefit) unlike (Differentiator) © KickStart Alliance 2014 Courtesy of Mike Gospe

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