Understanding your customer is at the heart of excellent product management, brand management and marketing. However, it is far more common to see companies focusing on the innovation, development and marketing of products they feel compelled to create. The result is a market full of mediocrity. It is a popular strategy though. We see it continually executed across industries, platforms, markets, economies, countries. However, there is a different path. Journey with us as we take the road less traveled.
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
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