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PMEC Brochure


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Understanding your customer is at the heart of excellent product management, brand management and marketing. However, it is far more common to see companies focusing on the innovation, development and marketing of products they feel compelled to create. The result is a market full of mediocrity. It is a popular strategy though. We see it continually executed across industries, platforms, markets, economies, countries. However, there is a different path. Journey with us as we take the road less traveled.

AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
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Published in: Business

PMEC Brochure

  1. 1. PMEC 2010
  2. 2. What Is PMEC? • PMEC is an annual event where the brightest minds in product management conduct hands-on education • PMEC stands for Product Management Education & Certification – products are the life blood of companies – how the management of goods and services is performed determines if a company is profitable. Innovative product managers are always learning – and PMEC is where they learn. • PMEC was first held in San Francisco California in 2004 and debuted the only certification for product managers that covers the entire life cycle.
  4. 4. Gavin Johnston, Chief Anthropologist Education Team: Two West, Inc Jon Hanley, Marketing Strategy Leader Procter & Gamble Brian Lawley, CEO, Founder 280 Group, LLC Camille Smith, Principal Work In Progress Coaching Greg Cohen, 280 Group, LLC Lee Shaeffer, Principal PLM Associates, LLC. Linda Merrick, Principal Pivotal Product Management Mara Krieps, Principal Pivotal Product Management Paula Gray, Anthropologist AIPMM Jeofrey Bean, Principal Del Mar Research & Consulting, LLC Joely Gardner, PhD Tom Evans, Principal Lucrum-Marketing Trevor Rotizen, Free & Clear
  5. 5. Program Of Events: Activity Day Wine Tasting Tour May 23 Registration Certification Preparation May 24 Cool Training Workshops Reception & Book May 24 Signing Dinner Certification Preparation May 25 Cool Training Workshops Certification Preparation May 25 Certification Exam
  6. 6. Agenda: May 24 08:00am - 08:30am Multidisciplinary Sessions Continental breakfast 08:30am - 08:50am Keynote: Customer Insights Certification Track Insights Track 09:00am - 09:50AM Agile Product Why Agile is good Managing From The The PM At The Hub Management-Part 1 for Product Center 10:00am - 10:50am Agile Product A look at Scrum Avoiding "gridlock" Strategic Product Management-Part 2 Management For Forward Thinking PMs 11:00am - 11:50pm Agile Product Agile Release Consumer Insights; Fundamental To Management-Part 3 management and Building Your &4 planning Business 12:00pm - 12:55pm Luncheon: 01:00pm - 01:50pm Agile Product Agile Customer Visit 2.0; Part 1 Management-Part 5 Documentation 02:00pm - Agile Product Organizing around Customer Visit 2.0; Part 2 02:50pm Management-Part 6 Agile & Starting Out &7 with Agile 03:00pm - 03:50pm Agile Product XP and Lean & Customer Visit 2.0; Part 3 Management-Part 8 Wrap-up &9 04:00pm - Agile Product Agile Release How Product Management Can Increase 04:50pm Management-Part Planning Workshop Innovation to Drive Productivity and 10 Competitiveness
  7. 7. Agenda: May 25 Clash of The Titans
  8. 8. Agenda: May 26 The Magnum Opus
  9. 9. Join Us: sign up today