In order to increase the number of engaged users, Yammer incorporates data analysis steps into all stages of the product management process from ideation to prioritization to running the project to success metrics. "Data is not perfect, but we try to learn as much as we can from it."
Join Yammer Product Manager Neil McCarthy and Data Analyst Ken Pascual as they show how they use analytics to inform product opinions, make project decisions, and determine the impact of features using A/B testing.
About the Speakers:
Neil McCarthy, Yammer Product Manager
Neil joined Yammer as a Solution Engineer and soon after made the switch to Product Management. He immersed himself in Yammer's data informed approach and has since taken an interest in spreading the word.
Ken Pascual, Data Analyst, Yammer
Prior to Yammer, Ken worked as a data analyst at CBS Interactive and at TripIt. In his spare time, he does data analysis on basketball, which can be found on vorped.com. As you can see, he likes data.
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