You have a great product that can benefit many. But the question is, how do you communicate those benefits. Many people focus on features. But features "tell" while benefits "sell." Developing the right message with an acute understanding of your audience is your priority. Then, it is time to create a message map. This is literally a way to combine your features and benefit in an easy to understand way. And if you share your map, it means more communication consistency for all who use it.
Tripp Frohlichstein shares insights on improving your communication skills to better describe and sell your product.
About the Speaker
After spending more than a decade in television news, Tripp Frohlichstein started MediaMasters, Inc in 1986. He has traveled worldwide training thousands of people on how to develop and map their message, how to be interviewed by reporters and how to give more effective presentations.
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