This provides a deeper look at what a Value Proposition is, and some of the elements that make it distinctive or "killer."
If you want to dig DEEPER into the process of crafting a distinctive, "killer value proposition," don't miss this look "under the hood" of the value proposition creation process.
About Our Speaker:
Steve Rankel is a marketer, strategist and sales expert. As President of RJR Venture Group, Steve helps franchises scale and grow through innovative marketing and franchisee support programs. Prior to RJR, Steve was Chief Strategist & VP Marketing Consulting with MaidPro. While there, he introduced a number of innovative marketing and sales programs - including data-driven marketing and intensive marketing coaching. In addition, Steve built an in-house digital agency that managed franchisee online marketing and social media. These all helped drive MaidPro from $35 million to almost $100M in under 4.5 years. Steve has held several other important roles (golf ball go-getter; greenskeeper) and lives in Boston with his wife Genieve and daughters Chloe and Katja.
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