In today's intensely competitive market, new product innovation is no longer enough. Too often new products fail because they don't deliver tangible financial value to customers or because sales is not equipped to communicate that value.
It's all about aligning everyone in your organization on how to create value for your customers and get paid for the value you deliver.
Join Mark Burton and Ellen Quackenbush as they share insights on how to add value principles and "pricing thinking" into your existing product development and launch processes to drive market adoption and ensure profitable growth for your new product portfolio.
About The Speakers:
Mark Burton, Co-founder and VP, Consulting, Holden Advisors
Mark is responsible for ensuring successful client outcomes at Holden Advisors. He is the driving force in the firm's efforts in developing offering, pricing, and sales strategies for Fortune 1000 B2B companies. In this capacity he has developed new product offering and pricing solutions for firms in industries such as IT outsourcing, semiconductor, financial and business services, and enterprise software and maintenance.
Ellen Quackenbush, Specialist, Customer Value Research, Holden Advisors
Ellen is responsible for defining and executing customer value research at Holden Advisors. She guides projects on how to define product and services solutions to deliver differentiated customer value, set prices to capture that value, and empower sales to communicate that value and defend price, even in difficult customer negotiations.
Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, contact us at email@example.com.
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in nearly 70 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Call For Speakers: http://bit.ly/1b006vm