In today's pay-for-consumption software market, product management has become increasingly complex. As product managers, not only are you expected to work well with engineering, but you must also acquire a full understanding of how customers interact with your software - which features are popular, which ones are simply dressing, and where up-sell opportunities exist.
That's where Software Analytics comes to play.
Join Jon Gillespie-Brown, CEO of Nalpeiron, as he shares insights from their latest survey of product managers, including:
* What your peers are doing to collect critical analytics information
* The perceived value of software analytics
* What sets industry leaders apart from the rest
* Best practices and real-life case studies
Obtain Survey Report
You can obtain a free copy of the Nalpeiron survey report here: http://bit.ly/1hbRPv7.
About the Speaker:
Jon is a "product" guy - he likes making fantastic products - both software and hardware. A 28-year veteran in the IT business, he also has extensive leadership experience in communications and social web. Author of "So You Want to be an Entrepreneur" (Wiley), Jon has been a start-up founder and CEO for the last 15 years.
Jon is the CEO of Nalpeiron, on the Board of Directors of Digital Ventures and Defixo, a member of the Stanford Angels, and a mentor at the London Business School, Stanford and UC Berkeley since 2001.
Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/.
Looking for a coach to accelerate your product marketing & management career?
Set up a free initial 30-minute appointment for more information: http://bit.ly/1gBFdaD.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, contact AIPMM at firstname.lastname@example.org.
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 75 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Call For Speakers: http://bit.ly/1b006vm