Do you have an engaging message - one that gets attention and helps you win new business?
Buying is the new selling. In fact, what used to be acceptable (having a sales rep walk into your lobby or call your office) has today become offensive.
Now that buyers are more skeptical than ever - how do you create a message and value proposition that cuts through the clutter, stands out as unique and ushers us into the conversation with a decision maker?
You need a Distinctive Value Proposition!
A "Distinctive" Value Proposition is the foundation for all your marketing & sales success - ensuring that once you have a prospect's attention - that what you TELL THEM about your offering is so compelling that choosing to buy from you is a no-brainer. Distinctive is what makes you, YOU.
About Our Speaker:
Steve Rankel is a marketer, strategist and sales expert. As President of RJR Venture Group, Steve helps franchises scale and grow through innovative marketing and franchisee support programs. Prior to RJR, Steve was Chief Strategist & VP Marketing Consulting with MaidPro. While there, he introduced a number of innovative marketing and sales programs - including data-driven marketing and intensive marketing coaching. In addition, Steve built an in-house digital agency that managed franchisee online marketing and social media. These all helped drive MaidPro from $35 million to almost $100M in under 4.5 years. Steve has held several other important roles (golf ball go-getter; greenskeeper) and lives in Boston with his wife Genieve and daughters Chloe and Katja.
Interested in learning more?
Register for a follow-up discussion here: http://bit.ly/1iN4giM.
Pre-register for an online workshop here: http://aipmm.io/kvpkit
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, contact AIPMM at firstname.lastname@example.org.
The AIPMM is the trusted authority for product management knowledge. It is where product professionals go for answers. With members in over 75 countries, it is the worldwide certifying body of product leaders.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Call For Speakers: http://bit.ly/1b006vm