Ducks & Skirts: Two Families Owning The American Mind!

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Whether you like style or rolling in the dirt, there's an American family that you can't escape from! Most of us just don't get it. How can these 2 families be worth more than my entire startup. How did they get there? What is so "it" and can it be replicated so that I can turn down a Facebook acquisition?

About the Speaker
Elizabeth is a positive, people-oriented, performance-driven Marketing Gunslinger, consultant, and speaker who helps clients understand the customer perspective. She consults on: market research, messaging, channel strategies, understanding the impact of emerging business trends, web technologies and strategies, social, and product marketing. Elizabeth actively serves as a Vice-Chair on the Austin Community Technology and Telecommunications Commission. Follow her on Twitter: @equintanilla.

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Ducks & Skirts: Two Families Owning The American Mind!

  1. 1. AIPMM Webinar Series www.aipmm.com © AIPMM 2013 www.aipmm.com
  2. 2. © AIPMM 2013 www.aipmm.com
  3. 3. The Hub Of All Things Product Management  Founded 1998, AIPMM has certified product team professionals in nearly 70 countries  World’s largest professional association for product management, product marketing, and brand management  Provides globally recognized certifications: • Certified Product Manager • Certified Product Marketing Manager • Agile Certified Product Manager • Certified Innovation Leader • Certified Brand Manager © AIPMM 2013 www.aipmm.com
  4. 4. Tweet! Use AIPMM: ProdBOK®: #AIPMM #ProdBOK Follow Hector Del Castillo: AIPMM: @hmdelcastillo @AIPMM © AIPMM 2013 www.aipmm.com
  5. 5. Participate and Win! • Win a copy of the Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®) Available at Amazon.com, Keyword: ProdBOK © AIPMM 2013 www.aipmm.com
  6. 6. Today’s Speaker Moderator: Hector Del Castillo, AIPMM Moderator Presenter: Elizabeth Quintanilla EQ Consultants Group, LLC Chief Marketing Gunslinger elizabeth.quintanilla@gmail.com @equintanilla © AIPMM 2013 www.aipmm.com
  7. 7. Ducks & Skirts: Two Families Owning the American Mind! From Style to Dirt – Learn from these two families to take my Startup from Zero to Superhero!
  8. 8. Channel Shared By Ducks & Skirts While you can find Kardashians and Ducks in several outlets .. They are both in several departments of Walmart.
  9. 9. Be creative in your marketing!
  10. 10. Ducks & Skirts: Lesson 1 BRAND YOURSELF!
  11. 11. Kim Kardashian: Key Starting Stats: Famous for what? Being Famous! Height: 5 ft 2.5 in (1.59 m) Father famous for OJ Defense Attorney Step-Father: Gold Medal Decathalete & Motivational Speaker Friends with Paris Hilton Stylist to the Stars Starred in a Home Sex Video (2007) Settled for $5 Million
  12. 12. Family Owned Business Done Well Started from a Family Shed, to a Patent, to videos and cookbooks, to … Well an A&E Christmas Special
  13. 13. Ducks & Skirts: Lesson 2 Follow Your Passion! Faith, Family and Facial Hair!
  14. 14. Ducks & Skirts: Lesson 2 Follow Your Passion! From Hanging with Paris Hilton to Stylist for the Stars .. Kim will be the UK Style Ambassador for Curvy Women
  15. 15. Duck Dynasty Talks About Making Duck Calls http://www.aetv.com/duck-dynasty/video/the-making-of-the-duck-call
  16. 16. Ducks & Skirts: Lesson 3 Get Rich in Your Niche! At Duck Commander, they make duck calls, all different types of duck calls. They have expanded beyond that, but duck calls is where it started.
  17. 17. Being Relatable Sells Especially to your Target Market!
  18. 18. What are the Kardashians worth? Kim Kardashian: Net worth: US$ 40 million (2013) Kardashian Family: Net $65 Million in 2011
  19. 19. Ducks & Skirts: Lesson 4 GROW YOUR AUDIENCE! 12 Million Viewers for Season 4 Premier ~7.1 Million Facebook Fans ~1.5 Million Facebook Fans for the Show Account, Willie’s Account, and Jase
  20. 20. Kim K Is A Marketing, Business, And MoneyMaking Machine 15.8 Facebook Million Fans. ~18.8 million Twitter Followers.
  21. 21. Have you setup your YouTube Channel Yet? http://www.youtube.com/watch?v=bFeawsSWZXI
  22. 22. Ducks & Skirts: Lesson 5 Build Additional Revenue Streams! Don’t forget your core product but build additional revenue streams!
  23. 23. Kardashian Strengths Diversify Message, not medium Maintain your image Longevity Besides creating nail polish lines, shoes, fragrances, exercise tapes and various clothing lines, the reality TV sisters have launched a plus-sized denim line called Kardashian Kurves for Sears in addition to their intimates collection.
  24. 24. Ducks & Skirts: Lesson 6 Tell an Authentic Story! Perhaps the best lesson learned is to be authentic and relatable.
  25. 25. Reality TV is actually Product Placement of their Fashion, Beauty, and Health Empire Kourtney and Khloé Take Miami follows (2009)Kourtney Kardashian and Khloé Kardashian Odom as they leave Los Angeles to open DA-S-H Miami, a follow up to their store in Calabasas. Season finale reached an alltime high with 3.656 million viewers.
  26. 26. Luke Visiting the Dentist http://www.youtube.com/watch?v=8jFmn4NlnU4
  27. 27. Ducks & Skirts: Lesson 7 Know Who You Are & Don’t Hide It ! Rednecks for sure! They show some simple that are often forgotten as we struggle to keep customers, employees and shareholders happy, happy, happy.
  28. 28. Kardashian DASH-board: Playboy -> Spokesperson for Bongo Jeans (2008) 2009 Kardashian launched a shoe shopping service that taps into the expertise of Hollywood's revered stylists Kim's Dancing Shoes: Appears as a contestant on Dancing with the Stars Endorsement deals with big brands such as Carl’s Jr. 4-hour TV special wedding and 72 day marriage Relationship with Kanye West
  29. 29. What is it like to be the Chief Duck? http://www.youtube.com/watch?v=sgRb60kxUZg
  30. 30. Ducks & Skirts: Lesson 8 Promote Yourself - Exposure! When on top, find ways to leverage brand into more conversations!
  31. 31. Krazy Kardasian Marketing Lessons Exposure is critical Control the news Make consumers want more Promote yourself in the right venues Contribute to the discourse 2011: Kim got engaged to and married NBA player: Kris Humphries for 72 days Kim is rumored to have made $18 million off endorsements and TV rights to her wedding. In 2013: Kim makes $80,000 per episode!
  32. 32. Featured on Jimmy Kimmel Live – Vegan Carrot Call http://www.youtube.com/watch?v=0fkjZSb0J_E
  33. 33. Ducks & Skirts: Lesson 9 Extend your brand! Listen to your channels and learn for more licensing and other product opportunities!
  34. 34. Ducks & Skirts: Lesson 10 Make the most out of the good & bad! This family has overcome alcoholism, fidelity issues, to be a strong tribe!
  35. 35. Kardashian Sisters: Famous for – being famous! Starred in a Home Sex Video (2007) Accept lemons make lemonade. "Your reputation is all that you have, and if people prejudge you over something that you did, than that kind of sticks with you a long time." – Kim Kardashian
  36. 36. Not everything was Happy, Happy, Happy for Ducks .. https://www.youtube.com/watch?v=XP4r4sXmqmo
  37. 37. It’s all about creating our own unique traits to appeal to audiences. But, always keeping our values front and center. Questions?
  38. 38. Q&A Moderator: Hector Del Castillo, AIPMM Moderator Presenter: Elizabeth Quintanilla EQ Consultants Group, LLC Chief Marketing Gunslinger elizabeth.quintanilla@gmail.com @equintanilla © AIPMM 2013 www.aipmm.com
  39. 39. Upcoming Courses January 13-14, 2014 Istanbul, Turkey February 10-11, 2014 Zagreb, Croatia February 13-14, 2014 Belgrade, Serbia Martina Andricevic Vesper Vixen Group mandricevic@marketing-expert.eu http://www.marketing-expert.eu/ © AIPMM 2013 www.aipmm.com
  40. 40. Upcoming Courses Course & Location Dates ACPM® Certification Prep Course & Exam San Jose, CA Jan 24, 2014 McLean, VA Mar 7, 2014 CPM® Certification Prep Course & Exam San Jose, CA McLean, VA Jan 20-21, 2014 Mar 3-4, 2014 CPMM® Certification Prep Course & Exam San Jose, CA Jan 22-23, 2014 McLean, VA Mar 5-6, 2014 Days Time F F 8:30 am – 5 pm 8:30 am – 5 pm T, W M,T 8:30 am – 5 pm 8:30 am – 5 pm W, Th 8:30 am – 5 pm W, Th 8:30 am – 5 pm Follow the links above for more information, or contact: certification@aipmm.com. © AIPMM 2013
  41. 41. Please Join Us Again! AIPMM Webinar Series: http://aipmm.com/aipmm_webinars/ Global Product Management Talk: http://www.blogtalkradio.com/prodmgmttalk Stay Informed! Announcements: http://www.aipmm.com/subscribe Call For Speakers: http://www.boldpm.com/call_for_speakers LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/ © AIPMM 2013

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