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Crossing the Ocean: The journey from product to services product management


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With the tech industry continuing to evolve at mind-bending pace, products continue to be commoditized to razor-thin margins. In many companies, the transition to services and As a Service (aaS) business models has become a do-or-die imperative with direct oversight from the C-suite.

In this discussion, Nupur will share her experience on the challenges and key considerations in transitioning businesses and product portfolios from hardware to software to services.

Topics covered will include:

Strategic considerations for the portfolio transformation journey
Distinction between product to service to aaS product management
Practical advice for the transformation journey

Published in: Marketing
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