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Becoming Expert: Delivering Superior Value with Whole Product Thinking

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Last month Pamela Schure provided tools and techniques to help Product Managers more deeply understand their customer’s needs through Customer Journey techniques.

This month Roger Snyder will help you use this deeper understanding to build superior products by looking at your “Whole Product” -- not just the typical "speeds and feeds,” but the holistic experience of your product. From acquisition to first use to hopefully loyal usage or repurchase for years to come, Product Managers need to think through how their whole product experience provides value to their customers.

In this webcast, we’ll discuss:

the three dimensions of Whole Product Thinking
how to relate customer needs to the product characteristics that can deliver value to meet those needs
how a Product Manager can work within their company to build and deliver that value.
When a Product Manager truly understands how their “Whole Product” delivers value to their customers, they can deliver products that are superior to the competition and keep customers coming back for more.

Published in: Marketing
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