Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Project Portfolio Management


Published on

Johanna Rothman is an expert on managing high tech product development. Johanna, known as the "Pragmatic Manager," helps organizational leaders see problems and risks in their product development. She helps them recognize potential "gotchas," seize opportunities, and remove impediments.

She is the author of six books and over 200 articles. She write two blogs on her web site, Managing Product Development and Hiring Technical People. She is a columnist for and She is the technical editor for the Agile Journal, an online magazine.
twitter: @johannarothman
3 Day SF Product Innovation Leader: February 5,6,7 includes 2 day intensive, CIL credential, exam, and Summit

Become a Product Leader!
2 Day Intensive: Product Innovation Leadership
February 5 & 6, San Francisco

Startup Product Summit
Discover how to work together to develop amazing products.
February 7, 2013, San Francisco
Register now!
Subscribe to updates:

AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
Webinar Series:

Moderated by Cindy F. Solomon, CPM, CPMM
Founder, Global Product Management Talk @ProdMgmtTalk

Published in: Business
  • Be the first to comment

  • Be the first to like this

Project Portfolio Management

  1. 1. ©  AIPMM  2013 h"p://
  2. 2. AIPMM  Webinar  Series h5p://  ©  AIPMM  2013
  3. 3. Founded  1998 Largest  Product  Management  professional  group Provides  professional  development  and  cer@fica@on • Cer@fied  Product  Manager • Cer@fied  Product  Marke@ng  Manager • Agile  Cer@fied  Product  Manager •Cer?fied  Innova?on  Leader©  AIPMM  2013
  4. 4. Today’s  Speakers Moderator:   Cindy  F.  Solomon,  CPM,  CPMM Founder,  Global  Product  Management  Talk    h"p:// Linkedin: Twi"er:  @ProdMgmtTalk  @startupproduct  @cindyfsolomon Presenter:     Johanna  Rothman Project  Management  Expert    &  Author Site:  h"p:// LinkedIn: Twi"er:  @johannarothman©  AIPMM  2013 @AIPMM    #prodmgmt h"p://
  5. 5. Stay  on  To  Win! •Keep  your  Chat  box  open!   •Par?cipate  in  the  polls  &  answer  the  ques?ons! •Post  your  Ques?ons  in  the  Ques?ons  box  during  the   session  for  Johanna  to  answer! Par?cipants  who  ask  ques?ons  will  be  entered  into    the   drawing    to  win  a  free  copy  of  Johanna’s  book,  Manage   Your  Project  Por[olio:  Increase  Your  Capacity  and  Finish   More  Projects!   Winner  will  be  announced!©  AIPMM  2013 @AIPMM    #prodmgmt h"p://
  6. 6. 3-­‐Day  San  Francisco  Product   Innova?on  Leader  Package February  5,  6,  7,  2013      8:30  AM  -­‐  5:00  PM     Special  Package  Price:    $1797.00   Product  Innova?on  Leadership  Training   February  5  &  6,  2013  /  8:30  AM  -­‐  5:00  PM The  course  includes  2  Day  Intensive  Training  ($1697  value),  Cer@fied  Innova@on  Leader  (CIL®)  cer@fica@on  exam   fee  ($395  value),  and  a  1  year  premium  AIPMM  membership  ($175  value).  This  course  also  offers  16  PDUs  for   PMI®  cer@fied  Project  Management  Professionals  (PMP®).   h"p://       Startup  Product  Summit   February  7,  2013  /  8:30  AM  -­‐  5:00  PM 1-­‐Day  Conference:  Discover  how  to  work  together  to  develop  amazing  products.                      ($349  value)  bringing  together  everyone  who  touches  product  at  a  company  to  talk  frankly  about  what  product   is  and  our  shared  role  in  making  them  a  success  with  a  healthy  mix  of  product  managers,  engineers,  marketers   and  designers  speaking  from  their  experiences  about  products  from  every  angle,  including  prototyping,   roadmapping  and  marke@ng.  Addi@onal  PDUs  available.  h"p:// Startup  Product  Talks  February  7,  2013  6:30  PM  –  10  PM San  Francisco  meetup  networking  event  included  as  part  of  Developer  Week   ($10+  value  includes    food  and  drinks)©  AIPMM  2013 @AIPMM    #prodmgmt h"p://
  7. 7. FEATURED  PRESENTATION©  AIPMM  2013 h"p://
  8. 8. Your speaker today: Johanna RothmanJohanna Rothman, known as the “Pragmatic Manager,” helpsorganizational leaders see problems and risks in their productdevelopment. She helps them recognize potential “gotchas,” seizeopportunities, and remove impediments.Johanna was the Agile 2009 conference chair. She is the current.agileconnectioncom technical editor. Johanna is the author of thesebooks: - Manage Your Job Search - Hiring Geeks That Fit - Manage Your Project Portfolio: Increase Your Capacity and Finish More Projects - The 2008 Jolt Productivity award-winning Manage It! Your Guide to Modern, Pragmatic Project Management - Behind Closed Doors: Secrets of Great Management - Hiring the Best Knowledge Workers, Techies & Nerds: The Secrets and Science of Hiring Technical PeopleShe is working on a book about agile program management. She writescolumns for and, and writestwo blogs on her web site,, as well as a blog
  9. 9. Agile Project Portfolio Management Johanna Rothman New: Hiring Geeks That Fit @johannarothman 781-641-4046
  10. 10. Gather Some DataHow many of you are multitasking among several projectsnow?Two projects?Three projects?Four or more? 10 © 2013 Johanna Rothman
  11. 11. How Many of You Like Multitasking Among Several Projects? Yes or No 11 © 2013 Johanna Rothman
  12. 12. What Are You Supposed to Do First? 12 © 2013 Johanna Rothman
  13. 13. 13
  14. 14. What’s the Problem?Too many simultaneous projectsToo much interrupting workTechnical work and multitasking is invisible 14 © 2013 Johanna Rothman
  15. 15. What Some Project Portfolios Look Like 15 © 2013 Johanna Rothman
  16. 16. What These Portfolios Are Missing 16 © 2013 Johanna Rothman
  17. 17. Combination View:Low and Mid Level 17 © 2013 Johanna Rothman
  18. 18. What is the Project Portfolio?Organization of all the projects (and all the work) theorganization is attempting to manage When they start When they end Which one is #1Decide when projects are done--or done enough Decide when to stop, kill, or cancel projects 18 © 2013 Johanna Rothman
  19. 19. So What?The portfolio of work-in-progress tells you what ishappening and when you can change it Similar to a product backlogRequires cross-organizational commitment 19 © 2013 Johanna Rothman
  20. 20. Use the Portfolio to MakeDecisions,Tradeoffs, and Assignments Move between the strategic view to the tactical view Create a rolling wave plan Provide transparency into the organization’s work 20 © 2013 Johanna Rothman
  21. 21. Consider LeanIterate on value, redefining it over and over...You have more choices if you can see demos as theprojects proceedIf you can see the work in progress, you can manage it 21 © 2013 Johanna Rothman
  22. 22. Project Portfolio Flow 22 © 2013 Johanna Rothman
  23. 23. When to Make DecisionsWhen some feature or iteration finishes--project cycles Concept of a MMF, Minimum Marketable FeatureWhen you have enough information about the nextversion of a product--planning cyclesWhen its time to allocate budget and people to a newproject--business cycles 23 © 2013 Johanna Rothman
  24. 24. How to Make DecisionsQualitative questionsQuantitative questionsOnly do work that’s currently valuable 24 © 2013 Johanna Rothman
  25. 25. Qualitative QuestionsShould we do this project at all?How does this project fit in with all the others?What is the strategic reason for this project?Is there a tactical gain from completing this project?To make this project successful, are we ready to adequately fund it?To make this project successful, are we ready to adequately staff it?Do we know what success looks like for this project?Is there waste associated with the lack of this project? 25 © 2013 Johanna Rothman
  26. 26. Quantitative QuestionsWhen will we see any monetary return from this project?Whats the expected revenue curve for this project?Whats the expected customer acquisition curve for this project? When will we see retention of current customers from this project?Whats the expected customer growth curve? When will we see reduction in operating costs from this project?Whats the expected operating cost curve?How will this project move the organization forward? 26 © 2013 Johanna Rothman
  27. 27. Doing Work that’s Currently ValuableRank the productsRank the features for a productRequires market knowledge to know when the team hasdone enough 27 © 2013 Johanna Rothman
  28. 28. Three Kinds of ProjectsProjects that keep the lights on--that support theorganizationProjects that grow the businessProjects that create new opportunities 28 © 2013 Johanna Rothman
  29. 29. Why Manage the Project Portfolio?People can only work on one project at a time Project portfolio makes it clear where the time is being allocated—and where the time is not allocatedMakes it possible for the organization to optimize at theorganization level, not at the person level Staff the most important work Not staff the least important work 29 © 2013 Johanna Rothman
  30. 30. Why Does Agile/Lean Work?Agile helps: Finishing running, tested features Have release-able product periodically (every timebox)Lean helps Creating a culture of not having a lot of work in process Instead, finish things and move on to the next one 30 © 2013 Johanna Rothman
  31. 31. 100% Utilization is for Machines 31 © 2013 Johanna Rothman
  32. 32. It doesn’t matter how many projects you start. What does matter is how many projects you finish. And when. 32 © 2013 Johanna Rothman
  33. 33. References and ResourcesManage Your Project Portfolio: Increase Your Capacity andFinish More Projects, Pragmatic Bookshelf, 2009.Tons more on jrothman.comIf you want to me to stay in touch with you, sign up formy email newsletter, The Pragmatic Manager, 33 © 2013 Johanna Rothman
  34. 34. Please  Join  Us  Again! AIPMM  Webinar  Series:  Friday  Jan  25   IMPORTANCE  AND  ROLE  OF  PRODUCT  MANAGEMENT  TO  THE  SUCCESS  OF  YOUR  COMPANY h5p:// Global  Product  Management  Talk    h"p://"alk ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 3 days of Startup Innovation Training, Certification Credential & Conference San Francisco, CA PRODUCT INNOVATION LEADER http:// STARTUP PRODUCT SUMMIT February 5 & 6, 2013 February 7, 2013 +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Stay Informed! Newsletter: LinkedIn:©  AIPMM  2013 @AIPMM h"p://
  35. 35. ©  AIPMM  2013