McKinsey experts estimate that 70% of Transformation Programs Fail - Make Your Program Succeed With Proven Strategies to Generate Momentum and Sustain Long Term Change. Transformation change programs often fail for avoidable reasons related to ownership, structure, or communication. With ever increasing complexity and competing priorities in the workplace, securing the attention and commitment of the workforce is becoming harder by the day. Why are the vital characteristics of successful change neglected? What can you do to secure commitment and gain traction in your change efforts? In this presentation, McKinsey experts investigate the primary reasons for program failure. We will also review case studies to highlight key strategies and technologies employed to overcome these pitfalls that resulted in an engaged and energized workforce. This discussion was sponsored by McKinsey Solutions. About AIPMM The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Contact Hector Del Castillo at http://linkd.in/hdelcastillo for information about certification courses near you. Visit http://www.aipmm.com. Upcoming Webinars: http://aipmm.com/aipmm_webinars/ Subscribe: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification Articles: http://www.aipmm.com/html/newsletter/article.ph