Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media: How to be efficient & generate leads

293 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Social Media: How to be efficient & generate leads

  1. 1. Today’s Goals A better sense of social media options Tools to be more social in less time Guide to set you up for success Ideas to inspire
  2. 2. Why Social Media? Nearly 4 of 5 active internet users visit social networks and blogs (Nielsen, 2011) Q: What is the fastest growing social media demographic? Q: What % of homebuyers begin their search online? Buying power shift
  3. 3. Benefits of Social Media Helps increase SEO, if you have a website/blog Can decrease marketing costs Increase referrals Attract buyers/sellers Builds loyalty, influence & credibility
  4. 4. Before we go any further…With Social Media,Anything is NOT better than nothing.
  5. 5. Major Social Media PlatformsFacebook LinkedInTwitter Blog/Website (I recommend Wordpress)Google+
  6. 6. Additional Platforms Email Newsletter YouTube Pinterest
  7. 7. Steps to Social Media Success1. Setup a) Create Profile Reference Sheet b) Setup Accounts & Review Existing Accounts c) Setup Blog/Website d) Contact Management e) Integrate & Automate2. Develop a Plan3. Content
  8. 8. Profile Reference Make sure your profiles are consistent and updated.Name: Aimee Griffith Elevator Statement:Primary Phone: In 1 sentence:Alt Email Phone: In 2-3 sentences:Address:Address/Location: Keywords: bardstown, real estate, home buyer, nelsonActive Profiles & Links: county, etc…Facebook - www.facebook.com/whaimeeLinkedIn – www.linkedin/in/aimeegriffithGoogle+Twitter – www.twitter.com/whaimeeWordpress – www.whaimee.wordpress.comPinterest – www.pinterest.com/aimeegriffith
  9. 9. Contact Management System www.ConnectedHQ.com Merge your contacts in one location Suggests connections (if you are connected with someone on LinkedIn but not Facebook, it can suggest under “Apps – Missing Connections” Export all of your contacts
  10. 10. Integrate & Automate DO Make sure all accounts link to each other Integrate Your Blog: Wordpress will automatically feed new posts into LinkedIn, Yahoo, Facebook & Twitter. LinkedIn also offers an app to upload your blog directly into your LinkedIn profile Use a content management system, like HootSuite.com Don’t Integrate Facebook & Twitter
  11. 11. HootSuite www.hootsuite.com Free, but recommend Pro ($5.99/month) Also supported by iPhone, Android, Blackberry & iPad Post on multiple social media networks from one dashboard Schedule messages Upload images/video, shorten links for Twitter, manager followers, save message drafts, and more!
  12. 12. See it executed. Example: http://www.rajqsar.com/
  13. 13. 2) Develop a PlanFor social media to work you have to work it.Recommendation: Facebook/Google+/T Blog Email Marketing witter Post min. Email 1/month Post daily 1/month Create lists to Post at different Setup auto customize times sharing Share recent Start w/FB & G+, w/LinkedIn blog posts & then trim content Share new posts links to social for Twitter on all social media networks
  14. 14. 3) ContentConsider your AudienceRead, read, read.Keep a topic list.Schedule Content (via HootSuite)Seek Engagement/SharingPromote EventsFocus on the bigger picture – don’t just sellConnect with experts
  15. 15. Ideas Ask for LinkedIn recommendations (customers, etc.) Pin listings to Pinterest Record & share video Ask partners to be a “Guest Blogger” Remember what you specialize in and share content that enhances that claim. Try a Webinar
  16. 16. Closing Thoughts Social media is a long term investment. Social Media is not a mega phone, it’s a conversation. Make a plan. Give it time. Don’t reinvent the wheel. Social media only works if you work it. Practice makes perfect.
  17. 17. THANK YOU! griffith.aimee@gmail.com www.whaimee.wordpress.com/connect

×