AIM Custom Media WordPress Open Discussion Presentation


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AIM Custom Media WordPress Open Discussion Presentation - May 2010; Richmond Open Source Meetup Group. Presented by Greg Magnus, Custom Publisher

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  • AIM Custom Media WordPress Open Discussion Presentation

    1. 1. WordPress Open Discussion Richmond's Open Source Meetup Group Greg Magnus Custom Publisher AIM Custom Media, LLC
    2. 2. WordPress Open Source Software Outline <ul><li>WordPress - why use it?
    3. 3. Overview - Features & Benefits
    4. 4. Essentials – Themes, Plugins & Widgets
    5. 5. Strategy and Tactics: Blogging, Content Management System (CMS), E-Commerce, and not so common
    6. 6. Resources and Open Discussion </li></ul>
    7. 7. Why WordPress and Open Source? <ul>Ten years ago the Internet had 9.5 million websites and 150 million people online. Email was a relatively new phenomenon. Fast forward a decade and we’ve seen the most rapid adoption of a new technology in the history of the planet. Not only is everyone, including your grandmother, using email, chat, Facebook, Flickr, and Twitter, but 1.6 billion people, and growing, now engage with over 240 million web pages on the Internet. - Reference: Why WordPress? <ul>Simple, WordPress allows you to cost-effectively leverage technology and easily communicate with everyone! </ul></ul>
    8. 8. WordPress – Features & Benefits <ul><li>No Cost: No cost to use it; relatively low cost to maintain.
    9. 9. Standards Compliant: Adheres to Web Standards and is compatible with browsers.
    10. 10. Easy to Install: Several hosting companies allow you to install it with a few clicks.
    11. 11. Easy to Use: Dashboard is user friendly – webmaster not required.
    12. 12. Themes Support: Thousands of free themes are available; purchased themes are readily available. But, buyer beware; purchase themes from reputable sources.
    13. 13. Plugin Support: Add functions and features easily; site map, SEO, forms, calendars, etc..
    14. 14. Community Support: Large WordPress community; forums, tutorials, conferences, etc. </li></ul>
    15. 15. WordPress Essentials and <ul><li>Consider hosting your own WP site (.org) </li></ul>Pick a Theme – Any Theme? <ul><li>Theme selection, very important - whether new to WP or seasoned pro
    16. 16. KISS Principle – Keep it simple </li></ul>Recommendations <ul><li>First, make a list of your requirements. Then, search for example WP websites (not themes) that meet your requirements. Determine if the site you like uses a theme that is readily available or if it is a custom built design.
    17. 17. View the source code, look at the CSS files for developer references.
    18. 18. Sitepoint article - WordPress Theme Basics </li></ul>
    19. 19. WordPress Theme Sources Best theme sources? Depends on the application and your skills. “ Free” high quality WP themes are becoming harder to find - developers are successfully selling premium themes. Great free themes are still available: – Free Themes Directory (start with “Most Popular” and highly rated) <ul><li> </li></ul> 40 Free High Quality WordPress Themes and 100 Amazing Free Wordpress Themes For 2009 <ul><li>The Best Free WordPress Themes </li></ul> <ul><li> </li></ul>
    20. 20. Premium Themes Way too many for a complete list but here's a few: <ul><li>Ithemes -
    21. 21. StudioPress Themes -
    22. 22. Theme Forest -
    23. 23. Theme Jam -
    24. 24. DIYthemes -
    25. 25. Woo Themes - </li></ul>NOTE: StudioPress is a Gold sponsor of WordCamp – Raleigh. Founder, Brian Gardner, is credited with starting the premium theme market. Use high “search volume” keywords specific to your industry and target market. Tools: <ul><li>Google AdSense
    26. 26. </li></ul>
    27. 27. WordPress Plugins Useful Plugins <ul><li>Askimet – Spam protection – API code from required
    28. 28. Google Sitemaps Generator
    29. 29. SEO (several): Headspace, Greg's High Performance SEO, All in One SEO
    30. 30. Related Posts, Contact Form, Subscribe to Comments
    31. 31. AddThis – Allows readers to bookmark your content on social networking sites.
    32. 32. WordPress Gallery Plugins – NextGen Gallery or see:
    33. 33. WP Super Cache, W3 Total Cache
    34. 34. WP-DBManager </li></ul>
    35. 35. Best Practices Short List <ul><li>Speed matters (test with Firebug, Firefox tool)
    36. 36. Consolidate CSS files – they can quickly add up and slow down your site (Header <link>). Same for scripts (JavaScript included in footer). “Stylesheets on top, Scripts on the Bottom”
    37. 37. Optimize your theme header by reducing the number of <php> calls Replace: <title><?php bloginfo(’name’); ?><?php bloginfo(’description’); ?></title> With: <title>Your Title - World's Greatest Website Ever</title> [More speed tips on my digital AIM blog:
    38. 38. Minify CSS and JavaScript; you can use Firebug to do this easily.
    39. 39. Include image “alt tags” and header tags with keywords (<h1>, <h2>) </li></ul>
    40. 40. Best Practices (cont.) Short List (cont.) <ul><li>Turn off Post Revisions (wp-config.php file) Add this code: define('WP_POST_REVISIONS', false);
    41. 41. If your blog is older, clean out the old revisions from you database: MySQL dbase query (or use WP-DBManager plugin): DELETE FROM wp_posts WHERE post_type = &quot;revision&quot;;
    42. 42. Consider using CSS sprites for static web images. CSS sprites allows you to download one larger image file instead of multiple smaller ones, which takes longer. CSS Sprites Gnerator: </li></ul>Tools: Google Webmaster Tools, Yahoo! Site Explorer,
    43. 43. Best Practices (cont.) Yahoo! YSlow YSlow analyzes web pages and suggests ways to improve their performance based on a set of rules for high performance web pages. YSlow is a Firefox add-on integrated with the Firebug web development tool. It includes for reducing image size. WordPress Optimization Bible (Vladimir Prelovac) Comprehensive WordPress optimization tutorial/guide created with the intention of helping you troubleshoot performance related issues. Article provides guidelines on how to speed up your WordPress site.
    44. 44. WordPress Version 3.0 – New Features Final Release - May 2010 <ul><ul><li>Custom Post Types (Go beyond “Posts” and “Pages” - Photo, Text, Quote...)
    45. 45. Menu Management (Full control over your site’s navigation menus)
    46. 46. Custom Taxonomies (no longer just “Categories” and “Tags.”)
    47. 47. Twentyten - New default theme (w/ custom features)
    48. 48. Multi-Site Capabilities - WordPress MU (Multi-User) is now merged with the core WordPress system in 3.0.
    49. 49. WordPress Codex: Complete list of enhancements and fixes
    50. 50. More at digital AIM blog: </li></ul></ul>
    51. 51. Tools and Tips More: <ul><li>13 WordPress SQL Queries to Know
    52. 52. 10 Best WordPress Plugins For E-commerce
    53. 53. 15 Unconventional Uses of WordPress
    54. 54. Themes with Unusual Uses
    55. 55. CSS Sprites: What They Are...and How To Use Them </li></ul>
    56. 56. WordCamps Other <ul><li>May 22–23 – WordCamp Raleigh Raleigh, NC
    57. 57. WordCamp San Francisco 2010 Held on May 1, 2010
    58. 58. WordCamp Richmond, VA 2010 date TBD (Last held May 9, 2009) </li></ul>Connect WP to:
    59. 59. Social Media – Best Practices <ul><li>Create a custom Facebook business page (fan pages)
    60. 60. Tools of the trade: </li><ul><li> (link tracking) or use a WP plugin
    61. 61. (leverage content)
    62. 62.
    63. 63. Connect to your WordPress blog
    64. 64. Share This, Add this, etc. (encourage sharing) </li></ul><li>Evaluation Tools: Hub Spot's </li></ul>
    65. 65. Questions Frequently asked: <ul><li>What are the best WordPress sites?
    66. 66. Budget requirements?
    67. 67. What's the ROI? </li></ul>
    68. 68. Thanks for Attending! <ul><li>Greg Magnus AIM Custom Media
    69. 69. National SCORE Blogger Ask an Expert Blogger </li></ul>