3. Highlights of the Year
Social Media:
• Presence on most number of virtual platforms
(Facebook, Twitter, YouTube, Blog and Pinterest .
• From 9000+ likes on facebook to 16,000+ likes by
December 31st, 2013.
• More than 12,000 impressions on twitter every month
and more than 130 subscribers on YouTube.
• Social Media campaigns run all throughout the year that
contributed to ELD growth.
Campaigns Run:
1. My FRIENDS moment, gave a boost to registrations for
recruitment.
2. “A message to the women around the world”. A
campaign that was a huge hit and showcased the
impact AIESEC Hyderabad creates on the society.
4. Highlights of the Year
Marketing:
• Impacted more than 600 youth in the city through Youth
Empowerment Seminars
• 4 Events throughout the Year – 2 Recruitment, Nexus and
Balakalakaar.
• 2 Successful Press conferences.
• Media coverage in all events.
• Regular articles on OGX and TV coverage as well
• One 1000 sq ft. Hoarding for 8 days, in one of the busiest
areas of Hyderabad.
5. Highlights of the Year
ELD Contribution:
• 58 oGCDP raises
• 4 oGIP raises
• 4 iGIP leads
• Case studies and Impact stories for iGCDP
Campaigns that contributed towards the ELD growth:
1. Recruitment
2. Social media campaigns for OGX
3. YE sessions
4. On-ground promotions
5. Media and PR
6. ELD Contribution –
Progress from 2012
70
60
50
40
30
20
10
0
2012
2013
oGCDP
oGIP
iGIP
20
58
1
4
0
4
• Progress in outreach through all social media
platforms
• Progress in Media and PR
• Progress in On-ground activities
• Progress in YE seminars
• Progress in External partnerships and external
presence
