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Most Progressive Marketing Award Application

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Most Progressive Marketing Award Application

  1. 1. Most Progressive Marketing Umang Mehta LCVP Marketing and PR AIESEC in Hyderabad - 2013
  2. 2. Highlights of the Year Social Media: • Presence on most number of virtual platforms (Facebook, Twitter, YouTube, Blog and Pinterest . • From 9000+ likes on facebook to 16,000+ likes by December 31st, 2013. • More than 12,000 impressions on twitter every month and more than 130 subscribers on YouTube. • Social Media campaigns run all throughout the year that contributed to ELD growth. Campaigns Run: 1. My FRIENDS moment, gave a boost to registrations for recruitment. 2. “A message to the women around the world”. A campaign that was a huge hit and showcased the impact AIESEC Hyderabad creates on the society.
  3. 3. Highlights of the Year Marketing: • Impacted more than 600 youth in the city through Youth Empowerment Seminars • 4 Events throughout the Year – 2 Recruitment, Nexus and Balakalakaar. • 2 Successful Press conferences. • Media coverage in all events. • Regular articles on OGX and TV coverage as well • One 1000 sq ft. Hoarding for 8 days, in one of the busiest areas of Hyderabad.
  4. 4. Highlights of the Year ELD Contribution: • 58 oGCDP raises • 4 oGIP raises • 4 iGIP leads • Case studies and Impact stories for iGCDP Campaigns that contributed towards the ELD growth: 1. Recruitment 2. Social media campaigns for OGX 3. YE sessions 4. On-ground promotions 5. Media and PR
  5. 5. ELD Contribution – Progress from 2012 70 60 50 40 30 20 10 0 2012 2013 oGCDP oGIP iGIP 20 58 1 4 0 4 • Progress in outreach through all social media platforms • Progress in Media and PR • Progress in On-ground activities • Progress in YE seminars • Progress in External partnerships and external presence
  6. 6. THANK YOU!

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