Capitalizing on alumni


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  • Capitalizing on alumni

    1. 1. CAPITALIZING ON ALUMNI Tuesday, 17:00 GMT Global Alumni Support Team, Ghassen Dridi
    2. 2. OBJECTIVES <ul><li>Update on the different channels AI for alumni communication ( & social media + offline) </li></ul><ul><li>Get to know strategies and examples of initiatives to engage and connect to alumni online and offline </li></ul><ul><li>Share materials and updates on the new platform </li></ul>
    3. 3. Capitalizing on alumni: what does that mean? <ul><ul><li>Capitalizing on alumni is about the knowledge of investing ressources in the relation AIESEC – Alumni. </li></ul></ul>
    4. 4. Why capitalizing on alumni? <ul><li>More valuable opportunities for personal development. </li></ul><ul><li>Increasing successful results in the local, national and global levels. </li></ul><ul><li> Stakeholder relationship with several key elements. </li></ul><ul><li> Alumni are building stronger emotional connection to the organization and would be ready to support AIESEC in other ways. </li></ul><ul><li>Value Exchange- AIESEC Provides alumni value and expects value back. </li></ul>
    5. 5. Examples <ul><li>AIESEC Yale US alumni organized a fund to start AIESEC in Mongolia, so the alumni put the money and AIESEC US put the HR together with AIESEC China. AIESEC India for example has an strategic fund where alumni donate money and they have a goal to reach, with that expansion initiatives will be supported. </li></ul>
    6. 6. How to capitalize on alumni <ul><li>Communication AIESEC-Alumni </li></ul><ul><li>Alumni Events </li></ul><ul><li>Alumni groups </li></ul>
    7. 7. 1- Communication AIESEC-Alumni <ul><li>Regular Newsletters </li></ul><ul><li>Invitations for relevant AIESEC events </li></ul><ul><li>Personalized Relations with alumni (one point of contact, informal gatherings, knowing their expertise areas) </li></ul><ul><li>Clear channels:, Social Media </li></ul><ul><li>Constant update of the alumni database </li></ul><ul><li>Transition of responsibilities and contacts </li></ul><ul><li>Advertising in the social media (FB, LI, …) </li></ul>
    8. 8. AI in the Social Media <ul><li> for Alumni ( ) </li></ul><ul><li>Facebook ( ) </li></ul><ul><li>LinkedIn ( and ) </li></ul><ul><li>Twitter (!/aiesecalumniglo ) </li></ul><ul><li>Youtube (although it is not for alumni: ) </li></ul>
    9. 9. Flash News! <ul><li> for alumni is being upgraded as we speak! </li></ul><ul><li>You can soon find there: </li></ul><ul><ul><li>Headhunting opportunities </li></ul></ul><ul><ul><li>Online form to create new internships </li></ul></ul><ul><ul><li>Publication of top alumni stories (eg., 40 under 40) </li></ul></ul><ul><ul><li>Entrepreneurship Hub </li></ul></ul><ul><ul><li>Synchronization with LinkedIn </li></ul></ul><ul><ul><li>More to come… stay tuned! </li></ul></ul>
    10. 10. Facebook
    11. 11. LinkedIn
    12. 12. Twitter
    13. 13. 2- Alumni Events <ul><li>Connecting Partners and alumni. </li></ul><ul><li>Giving alumni the needed space to showcase their achievements. </li></ul><ul><li>Inter-generations connection. </li></ul><ul><li>Business opportunities. </li></ul><ul><li>Networking. </li></ul><ul><li>Training and Development Opportunities for members </li></ul>
    14. 14. AIESEC Conferences <ul><li>Upcoming Global Events: </li></ul><ul><li>AIESEC Business Summit (Kenya, August 2011) – </li></ul><ul><li>Alumni Congress (Hungary ,February 2012)- [email_address] </li></ul><ul><li>Start-ups Meeting by AA France (Paris, 14-16 October 2011) - </li></ul>
    15. 15. AIESEC Conferences <ul><li>National Events: </li></ul><ul><li>Colombia - </li></ul><ul><li>Belgium – Global Village Alumni Event </li></ul><ul><li>Tunisia – Excellence Ceremony. </li></ul><ul><li>Portugal – Informal Alumni Meeting: </li></ul>
    16. 16. 3- Alumni groups <ul><li>Activating existing alumni groups. </li></ul><ul><li>Creation of national alumni associations. </li></ul><ul><li>Clear definition of the relations between AIESEC and Alumni association/groups. </li></ul><ul><li>Building strong partnerships. </li></ul><ul><li>Flash News! Global Alumni Association is about to be founded (AAI will be registered in Belgium) </li></ul>
    17. 17. Initiatives <ul><li>Award Ceremonies for Alumni </li></ul><ul><li>I’m an AIESEC Alumnus campaign </li></ul><ul><li>40 under 40 </li></ul><ul><li>Alumni Associations </li></ul><ul><li>Alumni Module in </li></ul><ul><li>Global Alumni newsletter </li></ul>
    18. 18. Keep in mind <ul><li>Do not take alumni’s support during conferences for granted </li></ul><ul><li>Keep in mind they are a partner, even though they used to be members </li></ul><ul><li>Always take in consideration how long they have been away from AIESEC (might need some overview of the current reality) </li></ul><ul><li>You can build a database of alumni in your city who can be invited to provide trainings, facilitation per field of expertise and constantly enrich it </li></ul><ul><li>If you re-establish an emotional bond, alumni will want to get involved, give and contribute (ER and TM together) </li></ul>
    19. 19. <ul><li>The GAST chair, Aastha will be available to discuss alumni strategy from 4.30 to 6.30pm GMT for the month of June in the following dates: </li></ul><ul><li>14 th – 21 st- 28 th </li></ul><ul><li>Skype: aastha.govil </li></ul>
    20. 20. <ul><li>Contacts: </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul>
    21. 21. <ul><li>Time for your questions  </li></ul>