New Media  &   Communities of Color INTRODUCTIONS Blake Crawford Director, Div. of Information & Education Office of Minor...
Why we care.
 
And you?
Agenda <ul><li>Learning objectives </li></ul><ul><li>Overview of new media </li></ul><ul><li>Health information online </l...
AIDS.gov
LEARNING OBJECTIVE 1. <ul><li>To understand how  communities of color  use the internet and new media for health informati...
LEARNING OBJECTIVE 2. <ul><li>Learn about a variety of new media tools to help us   connect ,  create ,  collaborate   and...
LEARNING OBJECTIVE 3. <ul><li>Understand how to evaluate if new media is  appropriate  and  realistic  for your organizati...
LEARNING OBJECTIVE 4 . <ul><li>Identify the steps  to starting a new media  strategy . </li></ul>
Let’s get started
Stand up if… http://flickr.com/photos/tompagenet/423921086 / AIDS.gov
We’re all learning.
“ Consumers want their media  when  they want it,  how  they want it and  in  whatever quantities  they want it.”   -  Pri...
 
New Media Landscape AIDS.gov
It’s a conversation http://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&msid=116925014949105791191.00045c9dd6cebd5e130f5&ll...
Levels the playing field http://www.flickr.com/photos/susieq3c/1425893128/ AIDS.gov
It’s peer-to-peer www.slideshare.net/davidwilcox/ fundraising-game-presentation
Transparent Inclusive Authentic Vibrant
Every minute, ten hours of video is uploaded to YouTube.   http://www.youtube.com/t/fact_sheet
1.5 million new blog posts in are created every day. http://technoratimedia.com
If Facebook were a country, it would be 8th most populated in the world.  Slide Source: Wave3/Universal McCann
In 2008, 216 million people downloaded a video podcast and 215 million downloaded an audio podcast.   Slide Source: Wave3/...
What do you know about your community? AIDS.gov
What do you  want to know  about your community? AIDS.gov
Online Health Info http://flickr.com/photos/marsdd/2457724490/
<ul><li>U.S. adults online:  74% 1 </li></ul><ul><li>U.S. 18-29 year olds online:  87% 2 </li></ul><ul><li>U.S. Adults who...
% of young adults 18-25 who use internet for health information <ul><li>11%  of Latinos </li></ul><ul><li>12%  of African ...
 
 
All Whites (75%)   All Blacks (59%)   English-Speaking Hispanics (80%)   73%*  of the population reports  using the intern...
55%*  of the population reports using a  high-speed connection (e.g., DSL, cable, wireless) when accessing the internet fr...
<ul><li>“ In New Mexico, a state where 10 percent of the land is tribal,  home computer ownership for Native families is e...
“ Let us be the generation that reshapes our economy to compete in the digital age…and  let's lay down broadband lines thr...
http://www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov /
New media helps us  connect ,  create ,  collaborate , and  listen .
Connect http://justinshivjournal.blogspot.com/
Connect www.standupforhealthcare.org/blog
Connect http://www.myspace.com/plannedparenthood
Listen http://www.twitter.com/AIDSgov
Listen http://search.twitter.com
Collaborate
Collaborate http://hispc.pbwiki.com/
Connect
Create AIDS.gov
Create www.nih.gov/news/radio/nihpodcast.htm
Create www.youtube.com/watch?v=N60YpPv-aGw
Lots of shiny toys Shiny toy syndrome AIDS.gov http://flickr.com/photos/pollyann/2103126984/
Post AIDS.gov
RU Ready? AIDS.gov
www.edelman.com
People <ul><li>Who are you trying to reach? </li></ul><ul><li>What do you know about how/if they use new media? </li></ul>...
Objectives <ul><li>What do you want to accomplish with new media? </li></ul><ul><li>How does new media support your organi...
Strategy <ul><li>How does new media support your online strategy plan? </li></ul><ul><li>How will you get your organizatio...
Technology <ul><li>What tools best support your objectives and match your targeted audience?   </li></ul><ul><li>What do y...
Listen. Learn. Adapt. http://www.slideshare.net/kanter/listen-learn-adapt-the-secret-to-nonprofit-social-media-success
When I get back to my organization, my first new media step will be…
Stay connected! Miguel Gomez:   [email_address]   Michelle Samplin-Salgado [email_address] AIDS.gov:   http://blog.aids.go...
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New Media And Communities Of Color

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Slide presentation for the Office of Minority Health Leadership Summit's Pre-Summit Workshop on New Media and Communities of Color

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  • * Write 2 or 3 words on your name tag that represent an area of professional interest * The topics should be something you want to have a conversation about it with another workshop participant * Find people you don&apos;t know already and have a conversation about the topic * Listen to the other person and recommend a colleague in your network they should connect with or a resource NOTE: We prefer new media - but will use new and social interchangeably
  • New Media And Communities Of Color

    1. 1. New Media & Communities of Color INTRODUCTIONS Blake Crawford Director, Div. of Information & Education Office of Minority Health, OPHS/OS PRESENTERS Miguel Gomez Director, AIDS.gov Office of HIV/AIDS Policy, HHS Michelle Samplin-Salgado New Media Strategist, AIDS.gov John Snow, Inc.
    2. 2. Why we care.
    3. 4. And you?
    4. 5. Agenda <ul><li>Learning objectives </li></ul><ul><li>Overview of new media </li></ul><ul><li>Health information online </li></ul><ul><li>New media to connect, collaborate, create and listen </li></ul><ul><li>New media strategy </li></ul><ul><li>Next steps </li></ul>
    5. 6. AIDS.gov
    6. 7. LEARNING OBJECTIVE 1. <ul><li>To understand how communities of color use the internet and new media for health information. </li></ul>
    7. 8. LEARNING OBJECTIVE 2. <ul><li>Learn about a variety of new media tools to help us connect , create , collaborate and listen . </li></ul>
    8. 9. LEARNING OBJECTIVE 3. <ul><li>Understand how to evaluate if new media is appropriate and realistic for your organization. </li></ul>
    9. 10. LEARNING OBJECTIVE 4 . <ul><li>Identify the steps to starting a new media strategy . </li></ul>
    10. 11. Let’s get started
    11. 12. Stand up if… http://flickr.com/photos/tompagenet/423921086 / AIDS.gov
    12. 13. We’re all learning.
    13. 14. “ Consumers want their media when they want it, how they want it and in whatever quantities they want it.” - Price-Waterhouse, 2006
    14. 16. New Media Landscape AIDS.gov
    15. 17. It’s a conversation http://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&msid=116925014949105791191.00045c9dd6cebd5e130f5&ll=24.527135,14.765625&spn=114.968321,226.40625&z=2
    16. 18. Levels the playing field http://www.flickr.com/photos/susieq3c/1425893128/ AIDS.gov
    17. 19. It’s peer-to-peer www.slideshare.net/davidwilcox/ fundraising-game-presentation
    18. 20. Transparent Inclusive Authentic Vibrant
    19. 21. Every minute, ten hours of video is uploaded to YouTube. http://www.youtube.com/t/fact_sheet
    20. 22. 1.5 million new blog posts in are created every day. http://technoratimedia.com
    21. 23. If Facebook were a country, it would be 8th most populated in the world. Slide Source: Wave3/Universal McCann
    22. 24. In 2008, 216 million people downloaded a video podcast and 215 million downloaded an audio podcast. Slide Source: Wave3/Universal McCann
    23. 25. What do you know about your community? AIDS.gov
    24. 26. What do you want to know about your community? AIDS.gov
    25. 27. Online Health Info http://flickr.com/photos/marsdd/2457724490/
    26. 28. <ul><li>U.S. adults online: 74% 1 </li></ul><ul><li>U.S. 18-29 year olds online: 87% 2 </li></ul><ul><li>U.S. Adults who have ever gone online to look for health information: 150 million (2008) 3 (Represents 66% of all adults and 81% of those online) </li></ul>1,2. Pew Internet & American Life Project: “Demographics of Internet Users” (December 2008), Available at: http://www.pewinternet.org/trends/User_Demo_Jan_2009.htm . Accessed on 1/27/09. 3. Harris Interactive Inc., “Adults Who Have Ever Gone Online for Health Information” (July 2008), Available at: http://www.harrisinteractive.com/harris_poll/index.asp?PID=937 . Accessed on 1/27/09.
    27. 29. % of young adults 18-25 who use internet for health information <ul><li>11% of Latinos </li></ul><ul><li>12% of African Americans </li></ul><ul><li>13% of Native Americans </li></ul><ul><li>22% of Whites </li></ul><ul><li>23% Asian Americans </li></ul>MEASURING DIGITALOPPORTUNITYFOR AMERICA’S CHILDREN: Where We Stand and Where We Go From Here Including the Digital Opportunity Measuring Stick A Publication of The Children’sPartnership June 2005
    28. 32. All Whites (75%) All Blacks (59%) English-Speaking Hispanics (80%) 73%* of the population reports using the internet or email . Here is a breakdown of use among different online groups. (shown as a percentage of population online) 18-29 Years Old (90%) 30-49 Years Old (85%) 50-64 Years Old (70%) 65+ Years Old (35%) No High School Degree (44%) College Graduates (91%) <$30K Income (53%) >$75K Income (95%) Men (73%) Women (73%) *Source: Pew Internet & American Life Survey, May 2008. http://www.pewinternet.org ** This statistic comes from the Pew Internet Project’s Latinos Online data, collected June-October, 2006. High School Graduates (63%) Urban (74%) Rural (63%) Suburban (77%) Spanish-Dominant Hispanics (32%)**
    29. 33. 55%* of the population reports using a high-speed connection (e.g., DSL, cable, wireless) when accessing the internet from home. Here is a breakdown of use among different online groups. (shown as a percentage of population using a high-speed connection from home) Whites (56%) Blacks (41%) English-Speaking Hispanics (55%) 18-29 Years Old (69%) 30-49 Years Old (68%) 50-64 Years Old (49%) 65+ Years Old (19%) No High School Degree (29%) College Graduates (78%) <$30K Income (31%) >$75K Income (82%) Men (57%) Women (52%) High School Graduates (39%) Urban (56%) Suburban (59%) Rural (38%) *Source: Pew Internet & American Life Survey, May 2008. http://www.pewinternet.org
    30. 34. <ul><li>“ In New Mexico, a state where 10 percent of the land is tribal, home computer ownership for Native families is estimated at 14 percent and home Internet access at 8 percent .&quot; &quot;Toward Equality of Access: The Role of Public Libraries in Addressing the Digital Divide.&quot; The Gates Foundation, 2004. </li></ul><ul><li>24% of American Indian/Alaska Native students use the Internet at home. &quot;Status and Trends in the Education of Racial and Ethnic Minorities,&quot; the National Center for Educational Statistics, September 2007. Available at: http://nces.ed.gov/pubs2007/minoritytrends/ind_5_19.asp   </li></ul>
    31. 35. “ Let us be the generation that reshapes our economy to compete in the digital age…and let's lay down broadband lines through the heart of inner cities and rural towns all across America.” - BARACK OBAMA, Presidential Announcement Speech Springfield, IL, February 10 ,2007
    32. 36. http://www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov /
    33. 37. New media helps us connect , create , collaborate , and listen .
    34. 38. Connect http://justinshivjournal.blogspot.com/
    35. 39. Connect www.standupforhealthcare.org/blog
    36. 40. Connect http://www.myspace.com/plannedparenthood
    37. 41. Listen http://www.twitter.com/AIDSgov
    38. 42. Listen http://search.twitter.com
    39. 43. Collaborate
    40. 44. Collaborate http://hispc.pbwiki.com/
    41. 45. Connect
    42. 46. Create AIDS.gov
    43. 47. Create www.nih.gov/news/radio/nihpodcast.htm
    44. 48. Create www.youtube.com/watch?v=N60YpPv-aGw
    45. 49. Lots of shiny toys Shiny toy syndrome AIDS.gov http://flickr.com/photos/pollyann/2103126984/
    46. 50. Post AIDS.gov
    47. 51. RU Ready? AIDS.gov
    48. 52. www.edelman.com
    49. 53. People <ul><li>Who are you trying to reach? </li></ul><ul><li>What do you know about how/if they use new media? </li></ul><ul><li>How can you find out more? </li></ul>Remixed from the WeAreMedia project http://www. wearemedia .org , Creative Commons “By/NC” License .
    50. 54. Objectives <ul><li>What do you want to accomplish with new media? </li></ul><ul><li>How does new media support your organization’s mission or communications plan? </li></ul>Remixed from the WeAreMedia project http://www. wearemedia .org , Creative Commons “By/NC” License .
    51. 55. Strategy <ul><li>How does new media support your online strategy plan? </li></ul><ul><li>How will you get your organization to embrace your new media strategy? </li></ul><ul><li>Is there an “offline” component that you need to support/connect? </li></ul>Remixed from the WeAreMedia project http://www. wearemedia .org , Creative Commons “By/NC” License .
    52. 56. Technology <ul><li>What tools best support your objectives and match your targeted audience? </li></ul><ul><li>What do you have the capacity to implement? </li></ul>Remixed from the WeAreMedia project http://www. wearemedia .org , Creative Commons “By/NC” License .
    53. 57. Listen. Learn. Adapt. http://www.slideshare.net/kanter/listen-learn-adapt-the-secret-to-nonprofit-social-media-success
    54. 58. When I get back to my organization, my first new media step will be…
    55. 59. Stay connected! Miguel Gomez: [email_address] Michelle Samplin-Salgado [email_address] AIDS.gov: http://blog.aids.gov http://twitter.com/aidsgov http://myspace.com/aidsgov http://www.facebook.com/pages/AIDSgov/8039057811 CDC eHealth Data Briefs : www.cdc.gov/healthmarketing/ehm/databriefs/ HHS Center for Social Media: Website coming soon!

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