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Enhancing your social media and digital strategy

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National HIV Prevention Conference 2019 mini-session.

Published in: Social Media
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Enhancing your social media and digital strategy

  1. 1. Enhancing Your Social Media and Digital Strategy
  2. 2. We will (quickly)... ● Share a template you can use to create your own strategy. ● Review statistics on which audiences you can best reach on each social media platform. ● Which types of content perform best on social media. ● We will also share a simple format for organizing your content.
  3. 3. A significant majorities of U.S. adults use Facebook and YouTube. 18 to 24 yr olds embrace a variety of platforms and use them frequently. 78% of 18 to 24 yr olds use Snapchat, and 71% visit the it multiple times per day. 71% of 18 to 24 year olds now use Instagram, and close to half (45%) are Twitter users. Data Highlights
  4. 4. INFORMATION RETENTION When people hear information, they're likely to remember only 10% of that information three days later. However, when paired with an image, people retained 65% of the information three days later. Source http://www.brainrules.net/vision
  5. 5. VIDEO, PICTURES, & GRAPHICS Facebook ● Video performs better than all other types of Facebook posts. ● The most common reactions to top Facebook video posts are LOVE and HAHA ● Inspirational, funny, and practical content generates the most engagement Twitter ● Tweets with video attracted 10X more engagements than Tweets without video ● Tweets with images receive 150% more retweets than tweets without images.
  6. 6. QUICK & CLEAN EDITORIAL CALENDAR Monday: Health Observance Tuesday: Organizational Content Wednesday: Partner Promotions Thursday: Educational Content Friday: Organizational Content
  7. 7. USE AUTOMATION TOOLS Scheduling Tools ● Sprout Social ● HootSuite ● Facebook scheduling feature ● Buffer
  8. 8. MEASURE WHAT MATTERS Answer these questions: ● What content performs well? ● Are my metrics getting better over time? ● Am I achieving my goals (e.g., engagement, brand awareness, behaviors)?
  9. 9. VIRTUAL OFFICE HOURS One-on-one social media support https://www.hiv.gov/digital-tools/virtual-office-hours
  10. 10. QUESTIONS?

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