Enhancing Your Social Media
and Digital Strategy
We will (quickly)...
● Share a template you can use to create your own strategy.
● Review statistics on which audiences you can best reach
on each social media platform.
● Which types of content perform best on social media.
● We will also share a simple format for organizing your
A significant majorities of U.S. adults use
Facebook and YouTube.
18 to 24 yr olds embrace a variety of
platforms and use them frequently.
78% of 18 to 24 yr olds use Snapchat, and
71% visit the it multiple times per day.
71% of 18 to 24 year olds now use
Instagram, and close to half (45%) are
When people hear information, they're likely to
remember only 10% of that information three
days later. However, when paired with an
image, people retained 65% of the information
three days later.
VIDEO, PICTURES, & GRAPHICS
● Video performs better than all
other types of Facebook posts.
● The most common reactions to
top Facebook video posts are
LOVE and HAHA
● Inspirational, funny, and practical
content generates the most
● Tweets with video attracted 10X
more engagements than Tweets
● Tweets with images receive
150% more retweets than tweets