Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ten Ren

1,653 views

Published on

  • Be the first to comment

  • Be the first to like this

Ten Ren

  1. 1. The Introduction of Advertising subject : Ten Ren tea company <ul><li>class : NE3A </li></ul><ul><li>members : Joan -2096100038 </li></ul><ul><li>Joanna -2096100030 </li></ul><ul><li>Jerry -2096100015 </li></ul><ul><li>Joshua -2096100052 </li></ul><ul><li>Bruce -2096100002 </li></ul>
  2. 2. Contents <ul><li>1. Preface </li></ul><ul><li>2. The background of Ten Ren </li></ul><ul><li>3. 1980s </li></ul><ul><li>4. 2000s </li></ul><ul><li>5. Conclusion </li></ul>
  3. 3. About Ten Ren
  4. 4. Ten Ren’s President
  5. 7. Ten Ren’s Tea company 1980 era
  6. 8. 1980 era <ul><li>Advertisement for public welfare </li></ul><ul><li>Commercial advertisement </li></ul>
  7. 9. Advertisement for public welfare
  8. 10. Commercial advertisement
  9. 11. 2003 ~ Print Ad
  10. 12. 2003 ~ Commercial Film TenRen
  11. 13. Conclusion
  12. 14. 1. The main communication concept of ad for 1980 times <ul><li>corporate image : </li></ul><ul><li>(2) the principle of </li></ul><ul><li>management team : </li></ul><ul><li>Natural </li></ul><ul><li>Healthy </li></ul><ul><li>Hospitality </li></ul>
  13. 15. 2. The main communication concept of ad from 1990 times to nowadays <ul><li>To build </li></ul><ul><li>new group </li></ul><ul><li>(2)To aim at </li></ul><ul><li>Younger and </li></ul><ul><li>young women </li></ul>
  14. 16. 2. The main communication concept of ad from 1990 times to nowadays <ul><li>(3) </li></ul><ul><li>the highest expense </li></ul><ul><li>among tea enterprise. </li></ul><ul><li>(4) </li></ul><ul><li>the leading enterprise </li></ul><ul><li>of tea in Taiwan. </li></ul>
  15. 17. 3. Award <ul><li>(1) </li></ul><ul><li>“ Times award ” </li></ul><ul><li>( 時報金像獎 ) in 1986. </li></ul><ul><li>(2) </li></ul><ul><li>“ Golden Bell Award ” </li></ul><ul><li>( 金鐘獎 ) in 1988. </li></ul>
  16. 18. 4. The premier Taiwan tea brand <ul><li>(1) </li></ul><ul><li>There are 720 tea shops in mainland China </li></ul>
  17. 19. 4. The premier Taiwan tea brand <ul><li>(2) The principle : </li></ul><ul><li>Natural </li></ul><ul><li>Healthy </li></ul><ul><li>Hospitality </li></ul><ul><li>(3) The motto : </li></ul><ul><li>Traditional business with modern operation . </li></ul>
  18. 20. Reference <ul><li>1. The history of advertisements of Formosan tea culture. </li></ul><ul><li>2. The transition of visual communication design in Taiwan form 1895-1990. </li></ul><ul><li>3. 天仁集團 www.tenren.com.tw </li></ul><ul><li>4. 中華茶藝聯合促進會網站 www.tea-union.org.tw </li></ul><ul><li>5. 台灣茶協會 www.a-tai-tea.org.tw </li></ul><ul><li>6. 台灣區製茶工業同業公會網 www.taiwantea.org.tw </li></ul><ul><li>7. 行政院農業委員會茶業改良場 www. kminter.tres.gov.tw </li></ul>

×