Pet S Food


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Pet S Food

  1. 1. Undoggie Pet ’ s Food. Instructor Aiden Yeh 2096100022 Harry 2096100023 Jillina 2096100084 Jessie 20961000107 Sophia
  2. 2. Script Jillina : Hi. Your pig is so cute. Harry : Uh. Actually this is a dog. (The dog barks.)   (Music fade in)   Does your pet look like a pig? If so, it is the time to buy healthy pet’s food. Your pet deserves only the most nutritious, safe, healthy and natural raw pet food on the planet. The Undoggie Pet’s Food is the only pet diet food that provides all your pets need.   For more detail information, please log on our website at Or you can call our free service line 0800 175 035, 0800 175 035.   (Music fade out)
  3. 3. Themes of the ad <ul><li>A person walks his dog on the street. Then someone thinks the dog is a little pig and makes a compliment. But it is a misunderstanding. The dog is too fat so that the person doesn’t know it is a dog. </li></ul>
  4. 4. Ad message <ul><li>Asking customers to notice if their pets are already too fat or unhealthy and inform them that there is good food for their pets. </li></ul>
  5. 5. Target Market <ul><li>Our target market is people who own pets. If owners really care about their pets; no matter their pets are already fat and unhealthy or they are strong, the pet’s diet food is always good for pets. </li></ul>
  6. 6. Creative approach
  7. 7. Collaborative job list <ul><li>Ideas are from the print ad showed in the class and the discussion among the group members. </li></ul><ul><li>Information collection </li></ul><ul><li>(1) Content: : Jessie and Sophia </li></ul><ul><li>(2) Background music : Harry and Jillina </li></ul><ul><li>Script is written by Jessie and Sophia. </li></ul><ul><li>VO is recorded by Harry and Jillina </li></ul><ul><li>Final production: : Harry </li></ul><ul><li>Paper writing : Jillina </li></ul><ul><li>PowerPoint making : Jessie </li></ul>
  8. 8. production process <ul><li>1. Discuss what the theme of the commercial will be. </li></ul><ul><li>2. Search some information and ad about pet diet food on the internet. </li></ul><ul><li>3. Script writing </li></ul><ul><li>4. VO recording and look for the background music. </li></ul><ul><li>5. Final production </li></ul><ul><li>6. Paper writing (Arrange the ideas and things have been done) </li></ul><ul><li>7. Discuss the production with all group members </li></ul><ul><li>8. Final check </li></ul>