Message
PR
Aiden Yeh, PhD
Wenzao Ursuline University
http://www.superdream.co.uk/wp-content/uploads/2013/01/montage.jpg
http://jitendravaswani.files.wordpress.com/2013/01/slogans_of_famous_brands.gif
http://www.creativereview.co.uk/images/uploads/2012/01/peace_button569_0.jpg
Sample Case Study

http://www.theglobalfund.org/en/about/diseases/tuberculosis/?gclid
=COiM24GGiboCFYdZpQodQj0AcA
http://www.texttochange.org/news/stop-tb-using-interactive-mobile-communication
http://www.texttochange.org/blog/using-mobile-technology-tb-control-uganda
http://www.graphicmail.co.za/site/resources_casestudies_tb_and_hiv.aspx
Analyzing SMS Messages

http://poptech.org/system/web_images/105/original/callme.jpg
http://www.mobile-ent.biz/cimages/9fd3009911d2d6e06e43dcf108c266e5.jpg
http://brianmcmahon.info/wp-content/uploads/2012/05/pizza-text-ad.jpg
http://thechronicleherald.ca/sites/default/files/imagecache/ch_article_main_image/article
s/B97143088Z.120130206173544000G...
http://www.mobilemarketer.com/cms/lib/8669.jpg
http://www.tatango.com/blog/wp-content/uploads/2013/02/Text-yourself-the-app-link.png
http://www.tatango.com/blog/wpcontent/uploads/2012/04/SMSMarketing-Keyword-Fail.jpeg
Assignment
• Case 2
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Lecture material for PR class

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  1. 1. Message PR Aiden Yeh, PhD Wenzao Ursuline University
  2. 2. http://www.superdream.co.uk/wp-content/uploads/2013/01/montage.jpg
  3. 3. http://jitendravaswani.files.wordpress.com/2013/01/slogans_of_famous_brands.gif
  4. 4. http://www.creativereview.co.uk/images/uploads/2012/01/peace_button569_0.jpg
  5. 5. Sample Case Study http://www.theglobalfund.org/en/about/diseases/tuberculosis/?gclid =COiM24GGiboCFYdZpQodQj0AcA
  6. 6. http://www.texttochange.org/news/stop-tb-using-interactive-mobile-communication
  7. 7. http://www.texttochange.org/blog/using-mobile-technology-tb-control-uganda
  8. 8. http://www.graphicmail.co.za/site/resources_casestudies_tb_and_hiv.aspx
  9. 9. Analyzing SMS Messages http://poptech.org/system/web_images/105/original/callme.jpg
  10. 10. http://www.mobile-ent.biz/cimages/9fd3009911d2d6e06e43dcf108c266e5.jpg
  11. 11. http://brianmcmahon.info/wp-content/uploads/2012/05/pizza-text-ad.jpg
  12. 12. http://thechronicleherald.ca/sites/default/files/imagecache/ch_article_main_image/article s/B97143088Z.120130206173544000GA228QAQ.11.jpg
  13. 13. http://www.mobilemarketer.com/cms/lib/8669.jpg
  14. 14. http://www.tatango.com/blog/wp-content/uploads/2013/02/Text-yourself-the-app-link.png
  15. 15. http://www.tatango.com/blog/wpcontent/uploads/2012/04/SMSMarketing-Keyword-Fail.jpeg
  16. 16. Assignment • Case 2

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