Hey Song

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  • Hello,
    my name is Rita, I came across your profile now on this Site. So I decided to stop by an let you know that I really want to have a good friendship with you. Beside i have something special i want to discuss with you, but I find it difficult to express myself here, since it's a public site. I will be very happy, If you can get back to me, through my e-mail. [miss_rita42@yahoo.com] So we can get to know each other better, and i will give you my pictures and also tell you more about me OK, you can contact me through my e-mail id Is, [miss_rita42@yahoo.com] Regard,Rita.
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Hey Song

  1. 1. HEYSONG BEVERAGES CO,. LTD SCHOOL : WENZAO URSULINE COLLEGE OF LANGUAGES COURSE : ENGLISH ADVERTISEMENT TEACHER : MS. AIDEN YEH GROUP MENBERS : CHUN-HUI 2096100016 VENESSA 2096100032 KIKI 2096100043 KAREN 2096100048 VERA 2096100055
  2. 2. HeySong Sarsaparilla Kiki 2096100043 Why do we choose HeySong Sarsaparilla Alin 2096100054 Hey-Song ’ s History Kiki 2096100043 Advertisement 1 Chen-hui 2096100016 Advertisement 2 Vera 2096100055 Advertisement 3 Vanessa 2096100032 Advertisement 4 Karen 2096100048 Conclusion
  3. 3. History <ul><li>HeySong Sarsaparilla is the famous product of carbonated beverages drink. </li></ul><ul><li>Sarsaparilla has possession 30% carbonated beverages drink in whole Taiwan market and HeySong ’ s brand own 90% of Taiwan market, as well as. </li></ul><ul><li>The fact is since 1950 Sarsparilla enter to the market it became to very unique and popular drink. </li></ul>
  4. 4. <ul><li>The Sarsaparilla has been the business logo since it established from 1950. </li></ul><ul><li>The English name of the Sarsaparilla changed to HeySong Sarsaparilla due to the SARS . </li></ul><ul><li>The Sarsaparilla tastes different from Coke, people who lives in Taiwan usually compare Sarsaparilla and Coke. </li></ul><ul><li>One of the way is adding salt in Sarsaparilla can heal the heat stroke and cure caught. </li></ul>
  5. 6. <ul><li>1974-The shadow of desert. </li></ul>Advertisement
  6. 8. <ul><li>1988-Modern hero. </li></ul>
  7. 10. <ul><li>1994-Salt-pan </li></ul><ul><li>2007-go action </li></ul>
  8. 12. <ul><li>2007-Go action! </li></ul>
  9. 13. <ul><li>The AD of HeySong Sarsaparilla attract audiences on image or theme song. </li></ul><ul><li>There are some pop-music singers, like Tom Chang or Phil Chang, ever be actors in those CM. </li></ul>
  10. 14. <ul><li>HeySong Sarsaparilla has been sold 5.1 billion bottles in Taiwan. Sarsaparilla is a well-known product of Heysong, and the CM of the product also becomes the spotlight in Taiwanese media after broadcasting. That is because it is not only related to the popular culture and raises the subject which people concerned about, but also creates the new way of photography. </li></ul>
  11. 15. Carbonated Drinks — HeySong Sarsaparilla <ul><li>HeySong Sarsaparilla still remain the brands well known to consumers. </li></ul><ul><li>HeySong Sarsaparilla, which represent the spirit of Taiwan. </li></ul><ul><li>HeySong has also oriented towards young people. </li></ul>
  12. 16. <ul><li>1925 The first Chairman, Wen-chi Chang, </li></ul><ul><li>founded “ Jian Hsin Co. Ltd. ” </li></ul><ul><li>engaged in production of soda under </li></ul><ul><li>Fuji and Sanshou brands </li></ul><ul><li>1950 HeySong Sarsaparilla Drink hit the </li></ul><ul><li>market. </li></ul>Event
  13. 17. <ul><li>1959 The company set up the first neon </li></ul><ul><li>sign in Taiwan in front of the Chiayi </li></ul><ul><li>Railway Station. </li></ul><ul><li>1970 Re-constituted as “ HeySong </li></ul><ul><li>Beverages Co., Ltd. ” </li></ul><ul><li>1977 Marketing of 350ml canned </li></ul><ul><li>carbonated drinks. </li></ul><ul><li>1984 HeySong Sarsaparilla Drinks were </li></ul><ul><li>implicated in the “ Safrole Incident ” </li></ul>
  14. 18. The Disaster for Heysong---crisis of sarsaparilla <ul><li>The crisis of cancer-causing sarsaparilla from Heysong Sassafras brought up a bankruptcy to the Heysong corporation in 1984. </li></ul><ul><li>In a laboratory of America, Sarsaparilla were </li></ul><ul><li>found vulnerable to cancer. Therefore, it was </li></ul><ul><li>inferred that anything which contain </li></ul><ul><li>such materials was cancer-causing. </li></ul>
  15. 19. <ul><li>The experiment brought up only a speculation, not verification afterwards. </li></ul><ul><li>To get as much amount of sarsaparilla as that in the mice, one had to drink possibly one hundred cases of Sassafras. Besides, the sarsaparilla must remain in the body for two days and could not be metabolized. </li></ul><ul><li>Nevertheless, it was not dangerous to human health if one drank up to two cans of sarsaparilla . </li></ul>
  16. 20. They deal with the crisis with 4p <ul><li>In the product: They use the new packaged-goods advertising. </li></ul><ul><li>In the price: They use sale and clearance advertising. They lower the price and shared the profits with the agencies. </li></ul><ul><li>In the place: They use the regional and local advertising. </li></ul><ul><li>In the promotion: They use the new model of advertising. </li></ul>

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