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Create a print ad catered to specific audience


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Task on creating PR campaign for local tourism targeted to specific audience

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Create a print ad catered to specific audience

  1. 1. Create a print ad catered to a specific community PR Class
  2. 2. Headline Studies • Using the headline studies you created last week, design a full ad lay-out for a local government boosting Tourism for the LGBT Community (or Senior Citizens or disabled community)
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  4. 4. 1
  5. 5. • Les Bi toGayTher in Kaohsiung . • 一起同在高雄吧 ( _ )☆ ☆
  6. 6. Let’s…
  7. 7. • 歡迎到高雄出櫃 • "Coming out in Kaohsiung, Welcome!!"
  8. 8.
  9. 9. • Gay Up! Kaohsiung! 高雄 gay 起來吧! Let's Gay Together in Kaohsiung! 讓我們 gay 在一起 !
  10. 10. photo/1
  11. 11. Stairlift
  12. 12. Avoid the following • Lewd, indecent (obscene) photos • Sexual language and content
  13. 13. Focus on • The idea of acceptance regardless of sexual orientation (preference) • Loving and humane approach to creative style
  14. 14. Bilingual Approach to Ad Lay-out • Use both Chinese and English phrasing (headlines)
  15. 15. Choose a local government • it would be better to choose towns that are not so often used • The purpose is to encourage LGBT (Seniors) tourists to visit the town • Focus on the LGBT (Seniors) audience (market) and their needs • Sell the tourist places to visit—in a classy way!
  16. 16. Headline Date and place Subhead Promotion Sponsoring organizations
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  18. 18. XdsxhbPSQN0/UtROL0ApHzI/AAAAAAACtXk/LPFPb2H39Ak/s1600/PhillyAD.jpg
  19. 19.
  20. 20. Seniors
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  22. 22. Originality • Use original designs and photos • Avoid using online graphics – add your own creative touch to the design! • Localize it- think of your audience. What would they want to hear? How would you ‘talk’ to them?