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Collaborative job list  Copywriter: Julia  Chen  2096100089 Audio Editor: Rhine Hou  2096100056 The sound of  Narrator: Be...
Theme: Perfect assistant cell phone  Ad. message: The functions of cell phone Radio:60 seconds spot commercial Creative ap...
Act 1 <ul><li>SFX: </li></ul><ul><li>Mother: </li></ul><ul><li>Narrator:   </li></ul><ul><li>Car engine and clang  </li></...
Act 2   <ul><li>SFX:  </li></ul><ul><li>Elder daughter: </li></ul><ul><li>SFX:  </li></ul><ul><li>Elder daughter: </li></u...
Act 3   <ul><li>SFX:  </li></ul><ul><li>Younger daughter:  </li></ul><ul><li>Narrator:   </li></ul><ul><li>Train station  ...
Ending   <ul><li>Mother, elder and </li></ul><ul><li>younger daughter:  </li></ul><ul><li>Narrator:   </li></ul><ul><li>We...
Script came from  <ul><li>The discussion among our members: </li></ul><ul><li>After some discussions, we decided that our ...
My idea <ul><li>According to the functions-surf the Net, check the information of stock market, and watch TV- of this cell...
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Ad. Commercial Perfect Assistant Cell Phone

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Ad. Commercial Perfect Assistant Cell Phone

  1. 1. Collaborative job list Copywriter: Julia Chen 2096100089 Audio Editor: Rhine Hou 2096100056 The sound of Narrator: Becky Hsu 2096100069 Mother: Sheila Wang 2096100100 Elder daughter: Hope Kao 2096100063 Younger daughter: Cathy Hsu 2096100082
  2. 2. Theme: Perfect assistant cell phone Ad. message: The functions of cell phone Radio:60 seconds spot commercial Creative approach: “Family”
  3. 3. Act 1 <ul><li>SFX: </li></ul><ul><li>Mother: </li></ul><ul><li>Narrator: </li></ul><ul><li>Car engine and clang </li></ul><ul><li>Hi, taxi. I have a conference in World Trade </li></ul><ul><li>Center at 3 o’clock. I’m a manager and take </li></ul><ul><li>a lot of time in my duty. I really don’t have </li></ul><ul><li>time to know the stock further situation. </li></ul><ul><li>How can I do? </li></ul><ul><li>Now choose perfect assistant. You can </li></ul><ul><li>check the information of stock market, all </li></ul><ul><li>the time. </li></ul>
  4. 4. Act 2 <ul><li>SFX: </li></ul><ul><li>Elder daughter: </li></ul><ul><li>SFX: </li></ul><ul><li>Elder daughter: </li></ul><ul><li>Narrator: </li></ul><ul><li>Hair dryer </li></ul><ul><li>Madam, I want to change my hair </li></ul><ul><li>style, please design a new style that </li></ul><ul><li>suits my face. </li></ul><ul><li>Hairdressing. </li></ul><ul><li>Oh! My favorite TV program is playing </li></ul><ul><li>now. I want to know the plot, but I am </li></ul><ul><li>having my perm. How can I do? </li></ul><ul><li>Now choose perfect assistant. It </li></ul><ul><li>has “Video on Demand.” You can </li></ul><ul><li>watch any program in any time. </li></ul>
  5. 5. Act 3 <ul><li>SFX: </li></ul><ul><li>Younger daughter: </li></ul><ul><li>Narrator: </li></ul><ul><li>Train station </li></ul><ul><li>It’s too bad; the train is late for 30 </li></ul><ul><li>minutes. Oh! I recall suddenly that I </li></ul><ul><li>have to discuss the ad homework </li></ul><ul><li>with my classmates in MSN, but I </li></ul><ul><li>don’t have laptop now. How can I </li></ul><ul><li>do? </li></ul><ul><li>Now choose perfect assistant. You </li></ul><ul><li>can receive, send email and surf </li></ul><ul><li>the Net. Also you can use MSN in </li></ul><ul><li>any time. </li></ul>
  6. 6. Ending <ul><li>Mother, elder and </li></ul><ul><li>younger daughter: </li></ul><ul><li>Narrator: </li></ul><ul><li>We are all family; we need perfect </li></ul><ul><li>assistant cell phone. </li></ul><ul><li>Perfect assistant! Perfect life! </li></ul><ul><li>Please call 0800-123-123, that’s </li></ul><ul><li>0800-123-123, or just come on down. </li></ul>
  7. 7. Script came from <ul><li>The discussion among our members: </li></ul><ul><li>After some discussions, we decided that our merchandise was cell phone which was for family, then we talked about the outline and decided that there are three people in this advertisement: mother, eldest daughter, and youngest daughter. </li></ul>
  8. 8. My idea <ul><li>According to the functions-surf the Net, check the information of stock market, and watch TV- of this cell phone, I designed three acts-at the taxi, beauty salon, and train station- to proclaim that the cell phone provides great convenience to our live. </li></ul>

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