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INTRODUCTION
 There are a record 330 million searches on the internet every day, and the
number is rising. Search Engine ...
 For a start-up or a small business, SEO requires minimum or no initial investment, for

you do not require any infrastru...
 Non-commercial industry portal – So, now you are among top 10 websites on search

engines. What is the next step? Now yo...
Importance of search engine optimization for your online business presence
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Importance of search engine optimization for your online business presence

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There are a record 330 million searches on the internet every day, and the number is rising. Search Engine Optimization or SEO is today a very important tool if you want to build your online business presence. So, what exactly is SEO and how does it work? To answer that question let us begin by discussing what SEO isn’t.

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Importance of search engine optimization for your online business presence

  1. 1. INTRODUCTION  There are a record 330 million searches on the internet every day, and the number is rising. Search Engine Optimization or SEO is today a very important tool if you want to build your online business presence. So, what exactly is SEO and how does it work? To answer that question let us begin by discussing what SEO isn’t.  SEO doesn’t mean that when a client searches your name on Internet your name pops up. The idea is quite the opposite. Your name should pop up when a client searches for a business name, for instance, ‘bouquet delivery services, New Jersey’. The most optimized website tops the search option in this particular search, and that is what SEO aims to reach for. SEO or Search Optimization Tool is an effective and cost efficient way to attract unsolicited traffic to your webpage. SEO gives you a high position whereby you come in automatically as a top or second best option to do business in a particular field.
  2. 2.  For a start-up or a small business, SEO requires minimum or no initial investment, for you do not require any infrastructure to contain it nor do you need to pay a lump sum for boarders and pamphlets. SEO takes your electronic campaign to the target audience via optimization of the website and the very effective social media tools. Prospective clients or customers can search for you online from any corner of the world. Now, let us introduce you with important steps on how to build your online presence through targeted SEO campaign.  A user-friendly functional website – This is probably the first small baby step you take when you begin your online marketing journey. Now, two things are important: userfriendly interface and a detailed catalogue layout on the page to enlist the services offered.  Database enabled website – Once money starts to roll, and you start to get a grip over the online game, you can upgrade your site to a dynamic database enabled website. Put simple, here your site offers payment or online delivery gateway. This is where conversions start to happen online.
  3. 3.  Non-commercial industry portal – So, now you are among top 10 websites on search engines. What is the next step? Now you need to gear your efforts towards maintaining this position, and you do this by adding content and resources which are essentially non-commercial in nature. Whether it is RSS feed, surveys or press releases, you need to augment your online campaign to a portal level.  A start-up or small business entity can look into an option of hiring a professional SEO team or outsourcing the same to expert SEO managers all over the world.

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