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How Ad-blocking works

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Simple explanation of how an advert gets blocked on your website by network blocking method of ad-blocking software provided by Oriel Ventures Ltd as part of is six part series "Ad-Blocking - A Primer for Publishers"
This simple presentation of how an ad is server in turn provides the reader with a better understanding of how the advert can get blocked by an ad-blocker.

For details on the full article, visit https://oriel.io/

Published in: Technology
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How Ad-blocking works

  1. 1. 11 Analyse, Communicate and Re-engage Ad-Blocking How it works?
  2. 2. Oriel Ventures Limited Part of “Ad-Blocking - A Primer for Publishers - Part 1 - How Ad-blocking works” 1. Visitor navigates to the Publisher Website by connecting to Publisher Web Server 1 How ad-blocking works
  3. 3. Oriel Ventures Limited Part of “Ad-Blocking - A Primer for Publishers - Part 1 - How Ad-blocking works” 2. Publisher Web Server sends back HTML code to visitor’s Web Browser 1 2 How ad-blocking works
  4. 4. Oriel Ventures Limited Part of “Ad-Blocking - A Primer for Publishers - Part 1 - How Ad-blocking works” 3. Included in that code which was received from the Publisher Web Server is what is called an ‘ad tag’ 1 2 3 How ad-blocking works
  5. 5. Oriel Ventures Limited Part of “Ad-Blocking - A Primer for Publishers - Part 1 - How Ad-blocking works” 4. Most of the network requests are blocked at this step, when the Web Browser requests the ‘ad tag’ from the Ad Server 1 2 3 4 How ad-blocking works
  6. 6. Oriel Ventures Limited Part of “Ad-Blocking - A Primer for Publishers - Part 1 - How Ad-blocking works” 5. In some cases, only specific types of resources are blocked, e.g. JavaScripts, images. Content type based blocking happens here 1 2 3 4 5 How ad-blocking works
  7. 7. Oriel Ventures Limited Part of “Ad-Blocking - A Primer for Publishers - Part 1 - How Ad-blocking works” 6. For higher blocking coverage, filter lists are also targeting requests made to external servers, like Content Delivery Networks 1 2 3 4 5 6 How ad-blocking works
  8. 8. Oriel Ventures Limited Part of “Ad-Blocking - A Primer for Publishers - Part 1 - How Ad-blocking works” 7. Similar to the point 5, ad-blockers can block resources by their content type, and this happens at this step 1 2 3 4 5 6 7 How ad-blocking works
  9. 9. Oriel Ventures Limited Part of “Ad-Blocking - A Primer for Publishers - Part 1 - How Ad-blocking works” 8. At this step, ad-blockers are blocking the ads using cosmetic filters. In this case, the ad is usually fully fetched and executed, but hidden after rendering 1 2 3 4 5 6 7 8 How ad-blocking works
  10. 10. 1010 Analyse, Communicate and Re-engage For further information Visit us at https://oriel.io Click to Tweet and share this presentation

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