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How an advert gets served

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Simple explanation of how an advert gets served to a visitor on your website provided by Oriel Ventures Ltd as part of is six part series "Ad-Blocking - A Primer for Publishers"
This simple presentation of how an ad is server in turn provides the reader with a better understanding of how the advert can get blocked by an ad-blocker.

For details on the full article, visit https://oriel.io/

Published in: Technology
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How an advert gets served

  1. 1. 11 Analyse, Communicate and Re-engage Ad-Blocking How an advert gets served
  2. 2. Oriel Ventures Limited Part of “Ad-Blocking - A Primer for Publishers - Part 1 - How Adblocking works” 1. Visitor navigates to the Publisher Website by connecting to Publisher Web Server 1
  3. 3. Oriel Ventures Limited Part of “Ad-Blocking - A Primer for Publishers - Part 1 - How Adblocking works” 2. Publisher Web Server sends back HTML code to visitor’s Web Browser 1 2
  4. 4. Oriel Ventures Limited Part of “Ad-Blocking - A Primer for Publishers - Part 1 - How Adblocking works” 3. Included in that code which was received from the Publisher Web Server is what is called an ‘ad tag’ 1 2 3
  5. 5. Oriel Ventures Limited Part of “Ad-Blocking - A Primer for Publishers - Part 1 - How Adblocking works” 4. The ‘ad tag’ instructs the Web Browser to connect to the Ad Server which will serve the advert 1 2 3 4
  6. 6. Oriel Ventures Limited Part of “Ad-Blocking - A Primer for Publishers - Part 1 - How Adblocking works” 5. The Ad Server sends back a piece of code containing instructions about where the Web Browser should get the advert resources from, e.g. ad images, videos etc 1 2 3 4 5
  7. 7. Oriel Ventures Limited Part of “Ad-Blocking - A Primer for Publishers - Part 1 - How Adblocking works” 6. The Web Browser then typically connects to a Content Delivery Network server to get the required advert resources 1 2 3 4 5 6
  8. 8. Oriel Ventures Limited Part of “Ad-Blocking - A Primer for Publishers - Part 1 - How Adblocking works” 7. Content Delivery Network then delivers back to the Web Browser the requested resources such as images, videos etc 1 2 3 4 5 6 7
  9. 9. Oriel Ventures Limited Part of “Ad-Blocking - A Primer for Publishers - Part 1 - How Adblocking works” 8. Having all the required resources downloaded, the Web Browser then renders the advert which is displayed to the visitor 1 2 3 4 5 6 7 8
  10. 10. 1010 Analyse, Communicate and Re-engage For further information Visit us at https://oriel.io Tweet and share this presentation

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