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How To Plan Your Website
Upgrade
February 2015
1. Purpose
Deciding what purpose your website will serve will
determine what you need to do to build your site. Will
you b...
2. Design
How do you want your website to look? In general,
straightforward navigation and simple layouts work best
online...
3. Platform
There is a huge array of free and paid-for Content
Management Systems (CMS) out there such as
WordPress, Magen...
4. Responsiveness
It is vitally important that your website’s visitors
can access your website from whatever device
they c...
5. Legality
You should ensure that your website complies
with all the rules and regulations that govern
websites. For exam...
6. Analysis
Make sure that you have a system in place that
tracks and analyses the traffic coming to your
website. The mos...
7. Test
Prior to launching a website, it is very important
to test the website as thoroughly as possible. Put
yourself in ...
Written by: David Curtin, CEO, IEDR – an independent not-for-profit organisation that
manages the .ie country code Top Lev...
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How To Plan Your Website Upgrade

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Upgrading to a new website can often seem like a daunting challenge, particularly if you are an SME owner with limited resources and funds. However, knowing what the challenges are can help ensure a smooth transition. AIB provide you with a comprehensive, step by step guide on how to successfully plan your company's website upgrade.

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How To Plan Your Website Upgrade

  1. 1. How To Plan Your Website Upgrade February 2015
  2. 2. 1. Purpose Deciding what purpose your website will serve will determine what you need to do to build your site. Will you be selling online? Will you be showcasing your products or services on the website? Will your site be purely informational in nature? Are you looking to capture customer data? Asking yourself these questions will help to create a clear picture of the website that is right for your business.
  3. 3. 2. Design How do you want your website to look? In general, straightforward navigation and simple layouts work best online. It can help to take a look at competitor websites to benchmark and inform your design decisions.
  4. 4. 3. Platform There is a huge array of free and paid-for Content Management Systems (CMS) out there such as WordPress, Magento, Blogger etc. When choosing a CMS, it is important to choose one that will work for your business. You should be able to update content on the website when you want to, no matter what your level of technical ability. Choose a CMS that does what it says – one that allows you to effectively manage the content on your website.
  5. 5. 4. Responsiveness It is vitally important that your website’s visitors can access your website from whatever device they choose – desktop computer, laptop, mobile or tablet. A responsive site automatically adjusts how your website displays, based on what device a visitor is using. It is crucial to factor this into the planning and development of your website.
  6. 6. 5. Legality You should ensure that your website complies with all the rules and regulations that govern websites. For example, you should display a cookie policy notifying visitors that your site uses cookies. It is also good practice to publish information on your policies regarding data capturing, website use and privacy etc.
  7. 7. 6. Analysis Make sure that you have a system in place that tracks and analyses the traffic coming to your website. The most popular (and free) solution is Google Analytics. In order to create a successful website, it is important to know your customer behaviour. What pages are they visiting? Where are they visiting from? What time of day do they visit? All of your analytics can be used to help you implement positive changes on your website.
  8. 8. 7. Test Prior to launching a website, it is very important to test the website as thoroughly as possible. Put yourself in your customers’ shoes – detail what journeys they can take on the website and go through the steps yourself. Is there a technical blockage that will stop them completing a purchase? Is your phone number correct? Is the most up-to-date information available to your customer?
  9. 9. Written by: David Curtin, CEO, IEDR – an independent not-for-profit organisation that manages the .ie country code Top Level Domain (ccTLD) namespace (i.e. all domain names ending in ‘.ie’) in the public interest of the Irish and global Internet communities.

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