Components' Social Media Playbook

999 views

Published on

Written for AIA chapters, this social media playbook offers a 9-step process for enhancing a chapter's online presence.

Published in: Self Improvement
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
999
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
26
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Welcome to AIA National’s world of social media. We’ve created this variation of a playbook to help AIA components move the use of social media forward for all of our members and the architecture profession at large. We’ve used the sports metaphor of a playbook because a playbook is a game plan composed by the head coach and his/her staff based on intensive competitive intelligence and strategy supported by detailed tactics—all in the hopes of winning. During the course of a season, mistakes are corrected, experiments are done, and existing plays are refined based on new learnings. This is not much different from how we learn to engage our members.
  • The goal of this playbook is to help component communicators establish a clear set of objectives for their use of social media, evaluate the myriad of opportunities and select platforms to use, and to think of using social media as a way to have a valuable exchange with members. We hope you’ll find here easy steps you can take right now for your component.
  • Social networking sites have blurred the line between personal and professional. We know that makes some people uncomfortable. But if you want to develop your A game, we highly recommend you begin by using the sites personally to understand the platform(s) where your members are.
  • Developing a foundation for a successful social media program starts with listening (and observing). Actively listening and learning before diving into the social realm will help you understand the “social landscape” for your component and the opportunities available to you.
  • The best way to start exploring your own component’s online presence is to study what’s working for other components. Here we highlight a selection of components that have an online presence.
  • To set the best strategy for your component, begin by establishing clear objectives and success metrics, view all your opportunities through your “strategic lens,” and work to create a unifying concept and brand voice.
  • There are many ways to engage with your members online. Remember, though, that not every channel (tool) will be right for your component, even if it is the newest, coolest game in town. Identifying the best channels and approach for your component is more than half the battle. While there are hundreds of social channels, we focus here on select major ones.
  • A thoughtful, well-planned social media program can change the way you interact with your members and, as a result, the way your members perceive you. If you’re willing to step up to the plate, your effective use of social media can present a tremendous opportunity to excite and expand your membership base.
  • Measurement boils down to gauging your online success against your social media program’s objectives. Keep in mind that measurement isn’t about just one aspect or lever; it’s about making the levers work in tandem to produce metrics that gauge your effectiveness against your predetermined objectives.
  • Some key questions to consider: Are you seeing any results with your plan? Do the opportunities meet your component’s objectives? Have you invested enough resources to your plan?
  • Components' Social Media Playbook

    1. 1. Components’ Social Media Playbook Coach: Sybil Walker Barnes Director, Social Media AIA National
    2. 2. <ul><li>THE WARM-UP </li></ul>Warm up
    3. 3. Introduction <ul><li>What will I find here? </li></ul><ul><li>Social media best practices </li></ul><ul><li>9 steps to a successful social media presence </li></ul><ul><li>A tool-by-tool tutorial for select sites </li></ul>
    4. 4. <ul><li>TRAINING TO WIN </li></ul>pwin
    5. 5. <ul><li>Personal Social Media Use </li></ul><ul><li>Explore the tools you’d like to adopt by using them in your personal life first </li></ul><ul><li>Follow AIA National’s personal social media guidelines </li></ul>Step 1: Get social media savvy
    6. 6. <ul><li>Our Philosophy </li></ul><ul><li>Use social media tools to achieve our strategic goals ― </li></ul><ul><ul><li>Increase member value </li></ul></ul><ul><ul><li>Serve as the credible voice </li></ul></ul><ul><ul><li>Be the authoritative source </li></ul></ul><ul><ul><li>― t hrough online conversations and engagement of members. </li></ul></ul>Step 2: Become familiar with AIA National’s Social Media Program
    7. 7. <ul><li>Goals of AIA Social Media Program: </li></ul><ul><li>Advance online conversations about the architecture profession </li></ul><ul><li>Engage online with AIA members </li></ul><ul><li>Monitor online conversations about the profession and the AIA </li></ul>Step 2: Become familiar with AIA National’s Social Media Program
    8. 8. <ul><li>Listening Is Key </li></ul><ul><li>AIA members and nonmembers talk about the AIA an average of 200 times per day </li></ul>Step 3: Listen . . . and we listen to every conversation .
    9. 9. <ul><li>. . . and we respond by </li></ul><ul><ul><li>answering inquiries </li></ul></ul><ul><ul><li>thanking our fans, followers, and friends </li></ul></ul><ul><ul><li>encouraging our online influencers and those supportive of our initiatives </li></ul></ul>Step 3: Listen
    10. 10. <ul><li>Find out what people are saying about your component. </li></ul><ul><li>Read “How to Monitor Online Conversations” </li></ul><ul><li>Create your own monitoring dashboard </li></ul><ul><li>Set up a Google Alert for your component name </li></ul>Step 3: Listen
    11. 11. <ul><li>Learning from Others </li></ul><ul><li>The social media tools you choose to use for your component should work together with your overall goals </li></ul>Step 4: Learn from Existing Components . . . and they should work well together to accomplish your online goals.
    12. 12. <ul><li>Begin by reviewing other components’ blogs: </li></ul><ul><li> Blog Central , AIA New York </li></ul><ul><li>Threshold , AIA Minnesota </li></ul><ul><li>AIA Central Valley </li></ul><ul><li>AIA Arizona </li></ul><ul><li>Bay Area Young Architects </li></ul>Step 4: Learn from Existing Components
    13. 13. <ul><li>Follow other components on Twitter: </li></ul><ul><li>AIA Florida Southwest </li></ul><ul><li>AIA Los Angeles </li></ul><ul><li>AIA San Francisco </li></ul><ul><li>Boston Society of Architects/AIA </li></ul><ul><li>AIA Honolulu </li></ul>Step 4: Learn from Existing Components
    14. 14. <ul><li>Join other components’ LinkedIn groups: </li></ul><ul><li> Boston Society of Architects/AIA </li></ul><ul><li>AIA | DC </li></ul><ul><li>AIA San Francisco </li></ul><ul><li>AIA Georgia </li></ul><ul><li>AIA Seattle </li></ul>Step 4: Learn from Existing Components
    15. 15. <ul><li>DEVELOPING A </li></ul><ul><li>GAME-WINNING STRATEGY </li></ul>strategy
    16. 16. <ul><li>Planning </li></ul><ul><li>What is your component’s strategic plan? </li></ul><ul><li>What are your component’s PR goals? </li></ul>Step 5: Evaluate Your Organizational Goals
    17. 17. <ul><li>Adopt a Social Media Philosophy </li></ul><ul><li>You’re encouraged to follow AIA National’s philosophy </li></ul><ul><li>Develop an elevator speech to quickly and easily explain what you’re up to online </li></ul>Step 6: Create Your Social Media Strategy
    18. 18. <ul><li>Set Your Social Media Goals </li></ul><ul><li>What do you hope to achieve? </li></ul><ul><li>Do your goals make sense within the overall organizational goals? </li></ul>Step 6: Create Your Social Media Strategy
    19. 19. <ul><li>Create Your Social Media Strategy </li></ul><ul><li>How will your social media use complement your organizational strategy? </li></ul><ul><li>What types of content will you provide? </li></ul><ul><li>What types of content will you solicit from your community or members? </li></ul>Step 6: Create Your Social Media Strategy
    20. 20. <ul><li>Create Tactics </li></ul><ul><li>What steps will you take to execute the strategy? </li></ul><ul><li>Who will be responsible for executing the strategy? </li></ul><ul><li>Do you have the resources required to execute the strategy? </li></ul>Step 6: Create Your Social Media Strategy
    21. 21. <ul><li>What tools will you use? </li></ul><ul><li>How will you develop content? </li></ul><ul><li>How often will you post updates? </li></ul><ul><li>What steps will you take to reach your desired outcome? </li></ul>Step 6: Create Your Social Media Strategy
    22. 22. <ul><li>THE ARENAS </li></ul>I
    23. 23. <ul><li>Key Platforms for Putting Your Brand into Play </li></ul><ul><li>You don’t have to use all these tools or tips </li></ul><ul><li>Take baby steps and figure out what works for you </li></ul><ul><li>Don’t be afraid to try or to fail </li></ul>Step 7: Choose Your Tools
    24. 24. <ul><li>Tool: Blog </li></ul><ul><li>Decide if you have the capacity to regularly update a blog </li></ul><ul><li>Choose a handful of staff or members who are eager to share their perspective </li></ul>Step 7: Choose Your Tools
    25. 25. <ul><li>Tool: Blog </li></ul><ul><li>Be creative </li></ul><ul><li>Invite your readers to get involved (end with an open-ended question) </li></ul><ul><li>Tell important stories </li></ul><ul><li>Share your process </li></ul><ul><li>Share your successes and challenges </li></ul>Step 7: Choose Your Tools
    26. 26. <ul><li>Tool: Blog </li></ul><ul><li>Write short, action-oriented posts </li></ul><ul><li>Link to interesting local news </li></ul><ul><li>Be a subject matter expert </li></ul><ul><li>Be conversational (write like you’d talk to your friend) </li></ul>Step 7: Choose Your Tools
    27. 27. <ul><li>Tool: Blog </li></ul><ul><li>Worried about negative comments? Don’t be! </li></ul><ul><li>People are much more interested in helping than you’d imagine </li></ul><ul><li>Still worried? </li></ul>Step 7: Choose Your Tools
    28. 28. <ul><li>Tool: Blog </li></ul><ul><li>. . . Then consider moderating your comments. Use our sample comment policy: </li></ul><ul><li>The American Institute of Architects encourages you to participate in this blog via comments. All viewpoints are welcome but please be constructive. We reserve the right to make editorial decisions regarding submitted comments, including removal of comments. </li></ul>Step 7: Choose Your Tools
    29. 29. <ul><li>. . . and/or craft your own comments policy. How? </li></ul><ul><li>Discuss – Discuss the goals for your policy with relevant stakeholders. Do it in person, face to face, where possible. </li></ul><ul><li>Listen to concerns – Understand that some staff in your component will fear the transparency of a blog. Don’t dismiss these concerns; acknowledge and discuss their fears openly. </li></ul>Step 7: Choose Your Tools
    30. 30. <ul><li>Reflect your culture – Write a policy that reflects the culture of the blog and its community. </li></ul><ul><li>Keep it short – A comments policy will change and grow along with your blog. Start simple. </li></ul>Step 7: Choose Your Tools
    31. 31. <ul><li>. . . and/or add a disclaimer. Feel free to use our approved disclaimer as your own. </li></ul><ul><li>All information provided on this site is for informational purposes only. The American Institute of Architects makes no representations as to accuracy, completeness, timeliness, suitability, or validity of any information on this site and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. All information is provided on an as-is basis. </li></ul>Step 7: Choose Your Tools
    32. 32. <ul><li>Tool: Blog </li></ul><ul><li>Responding to Negative Comments </li></ul><ul><li>Decide whether the post warrants a response (Remember, not every comment needs a response) </li></ul><ul><li>Acknowledge the issue </li></ul><ul><li>Find out what went wrong, if need be, or </li></ul><ul><li>If there’s misinformation, correct it </li></ul><ul><li>Be transparent in the response, i.e., post a response for everyone to see </li></ul><ul><li> Need help? Review AIA National’s strategy for responding </li></ul>Step 7: Choose Your Tools
    33. 33. <ul><li>Tool: LinkedIn </li></ul><ul><li>What is it? </li></ul><ul><li>Professional (rather than social) networking site </li></ul><ul><li>Business oriented </li></ul><ul><li>An online resume </li></ul>Step 7: Choose Your Tools
    34. 34. <ul><li>Tool: LinkedIn </li></ul><ul><li>Before starting your component’s presence on LinkedIn, it’s a good idea to </li></ul><ul><li>Create a personal LinkedIn profile </li></ul><ul><li>Discover how LinkedIn works </li></ul><ul><li>Learn the culture of LinkedIn </li></ul><ul><li>Need help? How to set up a LinkedIn profile </li></ul>Step 7: Choose Your Tools
    35. 35. <ul><li>Tool: LinkedIn </li></ul><ul><li>We recommend these actions because it’s important to understand the LinkedIn platform before you can figure out how your component can have an effective presence. </li></ul>Step 7: Choose Your Tools
    36. 36. <ul><li>Tool: LinkedIn </li></ul><ul><li>More than 70 million people use LinkedIn, making it a prime platform to help your component engage with its members. </li></ul><ul><li>Post news and discussion questions </li></ul><ul><li>Send group messages </li></ul><ul><li>Share files </li></ul>Step 7: Choose Your Tools
    37. 37. Step 7: Choose Your Tools AIA National’s LinkedIn group page:
    38. 38. <ul><li>Tool: LinkedIn </li></ul><ul><li>Are you ready for a LinkedIn Group: </li></ul><ul><li>Are your members using LinkedIn? </li></ul><ul><li>Do you have a clear goal for the group? </li></ul><ul><li>Who will you let join your group (members, industry, everyone)? </li></ul>Step 7: Choose Your Tools
    39. 39. <ul><li>Tool: LinkedIn </li></ul><ul><li>Do you have time to facilitate/start a discussion? </li></ul><ul><li>Will you monitor posts? </li></ul><ul><li>Who will manage the group? </li></ul><ul><li>What criteria will you use to create subgroups? </li></ul>Step 7: Choose Your Tools
    40. 40. <ul><li>If you can’t answer all the previous questions , </li></ul><ul><li>Join and participate in the AIA National LinkedIn group </li></ul><ul><li>Encourage your members to do the same </li></ul><ul><li>Add a link to the AIA National LinkedIn group to your web site </li></ul>Step 7: Choose Your Tools
    41. 41. <ul><li>Tool: LinkedIn </li></ul><ul><li>If you can answer all the previous questions, please adhere to the following specs: </li></ul><ul><li>Your group name should clearly reflect your component name </li></ul><ul><li>Your group image may be whatever your component chooses, with the exception of the AIA National logo </li></ul><ul><li>Send the link to your group to AIA National so we can promote it </li></ul>Step 7: Choose Your Tools
    42. 42. <ul><li>Tool: LinkedIn </li></ul><ul><li>What if a member posts a negative comment? It’s bound to happen sometime. </li></ul><ul><li>Have someone dedicated to checking comments daily </li></ul><ul><li>Use the negative comment as an opportunity to engage (not criticize) the member; you both might learn something </li></ul><ul><ul><li>Need help? See how AIA National chooses to respond </li></ul></ul>Step 7: Choose Your Tools
    43. 43. <ul><li>Tool: Facebook </li></ul><ul><li>What is it? </li></ul><ul><li>Social networking site that can be used professionally </li></ul><ul><li>Users “like” your page to conveniently receive updates in their personal news feed </li></ul><ul><li>Enables you to post events, links, videos, and photos </li></ul><ul><li>Offers interactive applications </li></ul>Step 7: Choose Your Tools
    44. 44. <ul><li>Tool: Facebook </li></ul><ul><li>Before starting your component’s presence on Facebook, it’s a good idea to </li></ul><ul><li>Create a personal Facebook profile </li></ul><ul><li>Discover how Facebook works </li></ul><ul><li>Learn the culture of Facebook </li></ul><ul><li>Need help? See How to Sign Up for Your Facebook Account </li></ul>Step 7: Choose Your Tools
    45. 45. <ul><li>Tool: Facebook </li></ul><ul><li>We recommend these actions because it’s important to understand the Facebook platform before you can figure out how your component can have an effective presence. </li></ul>Step 7: Choose Your Tools
    46. 46. <ul><li>Tool: Facebook </li></ul><ul><li>500 million+ users are on Facebook, making it an ideal platform to help your component </li></ul><ul><li>Gain visibility and cross-promote your events and programs </li></ul><ul><li>Generate dialogue with and between your members </li></ul>Step 7: Choose Your Tools
    47. 47. <ul><li>Tool: Facebook </li></ul><ul><li>A Facebook page for your component can be similar to your personal profile: </li></ul><ul><li>You can make friends </li></ul><ul><li>You an update your status </li></ul><ul><li>You can upload videos, photos, and articles </li></ul><ul><li>You can create events </li></ul>Step 7: Choose Your Tools
    48. 48. Step 7: Choose Your Tools AIA National’s Facebook page
    49. 49. <ul><li>Tool: Facebook </li></ul><ul><li>Are you ready for a Facebook page: </li></ul><ul><li>Are your members on Facebook already? </li></ul><ul><li>Do you have a clear goal for the page? </li></ul><ul><li>Do you have time to update your page with valuable content? </li></ul><ul><li>Do you have the capacity or desire to interact daily with your fans? </li></ul>Step 7: Choose Your Tools
    50. 50. <ul><li>Tool: Facebook </li></ul><ul><li>If you can’t answer all the previous questions, </li></ul><ul><li>Like and participate on the AIA National Facebook page </li></ul><ul><li>Encourage your members to do the same </li></ul><ul><li>Add a link to the AIA National Facebook page to your web site </li></ul>Step 7: Choose Your Tools
    51. 51. <ul><li>Tool: Facebook </li></ul><ul><li>If you can answer all the previous questions, please adhere to the following specs: </li></ul><ul><li>Create a fan page, not a group page, for your component (you’ll get weekly metrics for your page) </li></ul><ul><li>Your page name should clearly reflect your component name </li></ul>Step 7: Choose Your Tools
    52. 52. <ul><li>Tool: Facebook </li></ul><ul><li>Your component’s profile image may be whatever your component chooses, with the exception of the AIA National logo </li></ul><ul><li>Send the link to your page to AIA National so we can include it on the national Facebook page </li></ul><ul><li>Need more help? See our guidelines for setting up a Facebook page </li></ul>Step 7: Choose Your Tools
    53. 53. <ul><li>Tool: Facebook </li></ul><ul><li>What if a member posts a negative comment? It’s bound to happen sometime. </li></ul><ul><li>Have someone dedicated to checking comments daily </li></ul><ul><li>Use the negative comment as an opportunity to engage (not criticize) the member; you both might learn something </li></ul><ul><ul><li>Need help? See how AIA National chooses to respond </li></ul></ul>Step 7: Choose Your Tools
    54. 54. <ul><li>Tool: Twitter </li></ul><ul><li>What is it? </li></ul><ul><li>Microblogging social networking site </li></ul><ul><li>Offers fast, efficient means of communicating (in 140 characters or fewer) </li></ul><ul><li>Updates may be sent via mobile texting, instant message, or the web </li></ul><ul><li>Is a free, sophisticated marketing tool </li></ul>Step 7: Choose Your Tools
    55. 55. <ul><li>Tool: Twitter </li></ul><ul><li>Before starting your component’s presence on Twitter, it’s a good idea to </li></ul><ul><li>Create a personal Twitter account </li></ul><ul><li>Discover how Twitter works </li></ul><ul><li>Learn the culture of Twitter </li></ul><ul><li>Need help? See How to Set Up Your Twitter Account </li></ul>Step 7: Choose Your Tools
    56. 56. <ul><li>Tool: Twitter </li></ul><ul><li>We recommend these actions because it’s important to understand the Twitter platform before you can figure out how your component can have an effective presence. </li></ul>Step 7: Choose Your Tools
    57. 57. <ul><li>Tool: Twitter </li></ul><ul><li>With nearly 200 million users, Twitter can help your component </li></ul><ul><li>Cross-promote your events and programs </li></ul><ul><li>Engage with your members faster (and create brand loyalty) </li></ul><ul><li>Share news, information, files, links, images </li></ul>Step 7: Choose Your Tools
    58. 58. Step 7: Choose Your Tools AIA National on Twitter
    59. 59. <ul><li>Tool: Twitter </li></ul><ul><li>Are you ready for a Twitter account: </li></ul><ul><li>Are your members on Twitter already? </li></ul><ul><li>Do you have a clear goal for the account? </li></ul><ul><li>Do you have time to post daily? </li></ul><ul><li>Can you link to valuable content? </li></ul><ul><li>Will you monitor/respond to replies and direct mentions? </li></ul>Step 7: Choose Your Tools
    60. 60. <ul><li>Tool: Twitter </li></ul><ul><li>If you can’t answer all the previous questions, </li></ul><ul><li>Follow and engage with AIA National on Twitter </li></ul><ul><li>Encourage your members to do the same </li></ul><ul><li>Add a link to the AIA National Twitter account to your web site </li></ul>Step 7: Choose Your Tools
    61. 61. <ul><li>Tool: Twitter </li></ul><ul><li>If you can answer all the previous questions, please adhere to the following specs: </li></ul><ul><li>Your account name should clearly reflect your component name </li></ul><ul><li>Your profile should include your location, web site address, and a short descriptor (bio) </li></ul><ul><li>Your profile image may be whatever your component chooses, with the exception of the AIA National logo </li></ul><ul><li>Need more help? See our guidelines for setting up a Twitter account </li></ul>Step 7: Choose Your Tools
    62. 62. <ul><li>Tool: YouTube </li></ul><ul><li>What is it? </li></ul><ul><li>Innovative and engaging marketing platform </li></ul><ul><li>Enables you to upload and share videos </li></ul><ul><li>Easily embed videos on Facebook, blogs, and other web sites </li></ul><ul><li>Enables users to comment on videos </li></ul>Step 7: Choose Your Tools
    63. 63. Cho Choose ose <ul><li>Tool: YouTube </li></ul><ul><li>Before starting your component’s presence on YouTube, it’s a good idea to </li></ul><ul><li>Create a personal YouTube account </li></ul><ul><li>Discover how YouTube works </li></ul><ul><li>Learn the culture of YouTube </li></ul><ul><li>Need help? See How to Sign Up for Your YouTube Account </li></ul>Step 7: Choose Your Tools
    64. 64. <ul><li>Tool: YouTube </li></ul><ul><li>We recommend these actions because it’s important to understand the YouTube platform before you can figure out how your component can have an effective presence. </li></ul>Step 7: Choose Your Tools
    65. 65. <ul><li>Tool: YouTube </li></ul><ul><li>With about 50 million users, YouTube can help your component </li></ul><ul><li>Broadcast your message </li></ul><ul><li>Engage with your members </li></ul>Step 7: Choose Your Tools
    66. 66. Step 7: Choose Your Tools AIA National YouTube Channel
    67. 67. <ul><li>Tool: YouTube </li></ul><ul><li>Are you ready for a YouTube channel: </li></ul><ul><li>Are your members using YouTube? </li></ul><ul><li>Do you have a clear goal for the channel? </li></ul><ul><li>Who will monitor comments? </li></ul><ul><li>Do you have videos (content) to post on a regular basis? </li></ul>Step 7: Choose Your Tools
    68. 68. <ul><li>Tool: YouTube </li></ul><ul><li>If you can’t answer all the previous questions, </li></ul><ul><li>Participate on the AIA National YouTube Channel </li></ul><ul><li>Encourage your members to do the same </li></ul><ul><li>Add a link to the AIA National YouTube Channel to your web site </li></ul>Step 7: Choose Your Tools
    69. 69. <ul><li>Tool: YouTube </li></ul><ul><li>What if a member posts a negative comment about our video? It’s bound to happen sometime. </li></ul><ul><li>Have someone dedicated to checking comments daily </li></ul><ul><li>Use the negative comment as an opportunity to engage (not criticize) the member; you both might learn something </li></ul><ul><li>Need more help? See how AIA National chooses to respond </li></ul>Step 7: Choose Your Tools
    70. 70. <ul><li>BATTER UP! </li></ul>bat
    71. 71. <ul><li>Now that you’ve done all this planning . . . </li></ul><ul><li>. . . It’s time to implement! </li></ul>Step 8: Implement Your Plan
    72. 72. <ul><li>Create a short-term and long-term implementation plan </li></ul><ul><li>Let your members know what you’re up to </li></ul><ul><li>Link to your social media channels from your web site </li></ul>Step 8: Implement Your Plan
    73. 73. <ul><li>KEEPING SCORE </li></ul>score
    74. 74. <ul><li>What is your ROI? </li></ul><ul><li>Results? </li></ul><ul><li>Opportunities? </li></ul><ul><li>Investment? </li></ul>Step 9: Measure Your Efforts
    75. 75. <ul><li>Define Your Metrics </li></ul><ul><li>What will you count? </li></ul><ul><li>How will you bring added value to your members? </li></ul>Step 9: Measure Your Efforts
    76. 76. <ul><li>Document your activities as you progress through </li></ul><ul><li>steps 1-8 </li></ul>Step 9: Measure Your Efforts Doing so will give you a baseline starting point to measure your impact and whether you’re achieving your goals
    77. 77. <ul><li>Evaluate </li></ul><ul><li>Give your component time in the beginning to listen, learn, and adapt </li></ul>Step 9: Measure Your Efforts
    78. 78. <ul><li>Are You a Social Media Rock Star? </li></ul><ul><li>If you followed all of these steps, you’re well on your way to helping </li></ul><ul><li>Advance online conversations about architecture profession </li></ul><ul><li>Engage online with AIA members </li></ul><ul><ul><ul><li>Keep it up! </li></ul></ul></ul>You’re On Your Way
    79. 79. <ul><li>Got questions or comments? </li></ul><ul><li>We welcome comments, debate, and discussion. Feel free to contact Sybil Walker Barnes, director of social media at AIA National. </li></ul><ul><li>New school: Old school: </li></ul><ul><li>E-mail: [email_address] Phone: 202-626-7331 </li></ul><ul><li>Twitter: @sybil_b </li></ul>

    ×