The Beauty Onslaught


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Audrey Hum and Sara Chesson
ENGL 102i Final Project
"The Psychological Effects and Behavioral Consequences of the Advertising Industry on Young Women"

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The Beauty Onslaught

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  2. 2. “Advertising is a social and business process responsible for the mass communication of the information we receive daily.”<br />And USA spends only about $2 billion a year for international food aid…<br />Estimated budget for advertising and marketing in the USA 2008:<br />$412,400,000,000 <br />(about 412 billion dollars)<br />To put things into perspective: <br />The Iraq war has so far only cost the USA $558 billion according to<br />
  3. 3. Facebook’s revenue for advertising alone is approximately $1.86 billion<br />$2 billion is spent annually to target Juvenile Consumers<br />Last year 630,783 people worked in advertising in the United States<br />
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  5. 5. IF YOU :<br />fill out a warranty card<br />get divorced<br />buy a home<br />get listed in a school directory<br />enter a sweepstakes<br />purchase an item from a catalog<br />file an insurance claim<br />or perform a myriad of other everyday activities some company somewhere makes a record of this fact and sells it to marketers for profit<br />The Average American is targeted by 3000 messages per day. <br />That includes phone calls, e-mail, meetings, conversations…<br />
  6. 6. The average American watches <br />30 hours of television a week.<br />So, about 1,600 per year...<br />and spends only 110 hours a year<br />The average American child may view as many as 40,000television commercials every year. <br />
  7. 7. On average, <br />We encounter 3,000 ads every single day.<br />21,000 ads a week…<br />Approximately 90,000 ads per month…<br />And We see <br />One Million, Ninety-Five Thousand<br />Advertisements in a single year.<br />
  8. 8. We are bombarded by <br />one million, <br />ninety-five thousand <br />messages every year… <br />and we don’t even<br />realize it.<br />AND WE HAVE NO IDEA.<br />We have no idea that we are even being affected…<br />
  9. 9. “Studies have consistently indicated links between exposure to media images of beauty and psychological disturbance.” <br />(Labre, 2003)<br />“After watching the Victoria’s Secret commercial in focus group, I almost immediately felt more insecure about my body and overall looks.”<br />(Participant of Anonymous Focus Group Study for this Project)<br />“Correlational research demonstrates that greater media consumption is related to higher body dissatisfaction.” <br />(Duane 2003) <br />
  10. 10. Who would have thought that a simple picture could be so bad?<br />
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  12. 12. STUPID<br />SEXY<br />FAILURE<br />TIGHT<br />By the time she is 17 years old, <br />she will have received over 250,000 commercial messages <br />through the media….<br />FRUSTRATED<br />WEAK<br />FAT<br />HOT<br />THICK<br />FULLER<br />CURVY<br />Telling her what she should look like, <br />and who she should be.<br />CHANGE<br />SKINNY<br />LUSCIOUS<br />TALLER<br />EMPTY<br />SLIM<br />THINNER<br />LONGER<br />EXOTIC<br />SAD<br />BEAUTIFUL<br />BETTER<br />WIDE<br />PRETTY<br />UGLY<br />SENSUAL<br />EROTIC<br />WORTHLESS<br />LONELY<br />
  13. 13. They are telling her that…<br />In a small focus group setting we found that…<br />9/10 girls talked about weight or weight loss with their friends everyday<br />9/10 girls wear makeup everyday<br />10/10 girls own a hair straightener, curling iron, and hair drier<br />9/10 use a regular self-tanning device (indoor tanning, tanning lotion etc)<br />9/10 say they work out to lose weight, not to be healthy<br />8/10 say they have tried an alternative method of weight loss (diet pills, diuretics, amphetamine use)<br />“Girls must be beautiful to be successful and satisfied with themselves” <br />(Labre, 2003)<br />8/10 say that they are only pretty <br />when they are tan, have their makeup and hair done, <br />and are thin.<br />“Appearance is an important basis for self-evaluation and for evaluation by others” <br />(Clay, 2005)<br />Now where do you think they got that idea?<br />“Beauty is achieved through products. ” <br />(Labre, 2003).<br />
  14. 14. One study’s findings state that:<br />“There is a positive relationship between exposure to appearance television, appearance magazines, and appearance conversations and the internalization of appearance ideals and appearance schemas” (Clark, 2008). <br />AND THE TRUTH IS…<br />NO WONDER.><br />
  15. 15. So what’s wrong with this picture?<br />If we can have longer hair, smoother legs,<br /> and fuller eyelashes, what’s the big deal??<br />“Advertising works because it creates insecurity about something:<br /> such as appearance (Susan Carney).”<br />“The problem with advertising isn’t that it creates artificial needs,<br />but it exploits our very real and human desires (Jean Kilbourne).”<br />
  16. 16. But you know what the actual problem is? <br />Just one photograph can take over 4 or 5 hours to retouch on Photoshop.<br />Photographers often use products such as Crisco Oil to make the model’s hair appear more shiny.<br />Almost99% of models are airbrushed for the final photograph.<br />Isn’t always what you get<br />So what you see…<br />It’s Not Even Real.<br />
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  18. 18. Many of the advertisements we see daily do not promote healthy development <br />What need does the product being advertised actually fulfill? <br />Take the time<br />to see what’s behind the hard sell<br />And see if the advertisement is worth the effect it’s having on you.<br />
  19. 19. Works Cited<br />Clark, L., & Tiggemann, M. (2008). Sociocultural and Individual Psychological Predictors of<br /> Body Image in Young Girls: A Prospective Study. Developmental Psychology, 44(4), 1124-1134. doi:10.1037/0012-1649.44.4.1124<br />Clay, D., Vignoles, V. L., & Dittmar, H. (2005). Body Image and Self-Esteem Among<br /> Adolescent Girls: Testing the Influence of Sociocultural Factors. Journal of Research on Adolescence (Blackwell Publishing Limited), 15(4), 451-477. doi:10.1111/j.1532- 7795.2005.00107.x<br />Duane, H., & Marika, T. (2003). Longer-term implications of responsiveness to ‘thin-ideal’<br /> television: support for a cumulative hypothesis of body image disturbance?. European Eating Disorders Review, 11(6), 465-477. Retrieved from EBSCOhost.<br />Halliwell, E., Dittmar, H., & Howe, J. (2005). The Impact of Advertisements Featuring Ultra<br /> thin or Average-size Models on Women With a History of Eating Disorders. Journal of Community & Applied Social Psychology, 15(5), 406-413. doi:10.1002/casp.831<br />Labre, M., & Walsh-Childers, K. (2003). Friendly Advice? Beauty Messages in Web Sites of<br /> Teen Magazines. Mass Communication & Society, 6(4), 379-396. doi:10.1207/S15327825MCS0604_3<br />Advertising Facts." Advertising Is Interesting. Web. 19 Apr. 2011. <>"Baudrillard, Object-Values, and Fetishism « Sisyphean High: Media Studies." Sisyphean High: Media Studies. Web. 19 Apr. 2011. <>."Facts and Figures Relating to Advertising and Marketing." Advertising Is Good For You. Web. 19 Apr. 2011.< advertising_and_marketing/>."Eating Disorders: Body Image and Advertising - HealthyPlace." - Trusted Mental Health Information and Support - HealthyPlace. Web. 19 Apr. 2011. < advertising/menu-id-58/>."Jesus Is a Brand of Jeans." New Internationalist. Web. 19 Apr. 2011. <>.<br />
  20. 20. Although we are surrounded by the advertising industry and it’s undeniable negative influences, <br />we can still lead happy <br />and healthy lives by focusing <br />on the true beauty that lies within <br />each and every one us. <br />