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Kutadgu profile nov2012

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KUTADGU Communications Consultancy - Istanbul Corporate Profile

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Kutadgu profile nov2012

  1. 1. Corporate Profile November 2012
  2. 2. Company Information Providing services in Istanbul since 2007 Founder: Ahter Kutadgu, Managing Partner Independent communications consultancy firm Consultant staff: 4 Operatives: 12 Liasion Offices: Ankara and Izmir Cooperations: Worldcom, Weber Shandwick, FTI
  3. 3. Expertise Corporate reputation management Media relations Crisis communications Public affairs Stakeholder engagement Marketing communications Internal communications Social networks strategies
  4. 4. Managing Partner Ahter Kutadgu Istanbul University Law School, 1987 Professional background: Legal Advisor, DITAS (Marine Services) Legal and Regulatory Affairs Mananger, Mobil Oil Turkey General Counsel and Board Member, Unilever Turkey Corporate Affairs Director and Board Member, Nestle Turkey Group Corporate Comnunications Director, Sabanci Holding Vice President (Corporate Affairs), Turk Telekom
  5. 5. Consultants Burak Tezcan Cemil Basa Senior Consultant Senior Consultant Graduated from İstanbul Erkek High Graduated with Honors from Bursa School and Marmara University, he Anadolu Lisesi and Advanced Placement completed his graduate degree in “Sports degree from Greenwich High School Management”; worked for leading (Greenwich, CT), Communications from agencies and various media companies University of Connecticut, B.A Ege before joining Kutadgu. University American Literature. After 10 years of various posts in Turkey’s leading media group Sabah – ATV, started a career in communications consultancy with focus on brand management and corporate communications.
  6. 6. Media Relations Reha Tartici Meral Gundogdu Senior Media Consultant Media Consultant Graduated from İstanbul University Graduated from Istanbul University Economy School after Saint Joseph School of Communications. Worked as a French High School (1991). Worked for reporters and an editor for various Kanal6, ATV, NTV, CNBC-e and StarTV nationwide newspapers. Following a as a director (1992-2001); for NTV and CNBC-e as Technical Operation Manager career change, she has been a media and Executive & Broadcasting consultant for leading agencies before Committee Member. He has worked as a joining the team. communications director for various companies before joining Kutadgu. He is a Lecturer on Marketing at Istanbul University.
  7. 7. Communications Team 4 senior communication executives 3 junior communication executives 1 social networks and digital consultant 2 media relations executives 2 administrative employees
  8. 8. Business Model Communications is a management function. We benchmark our services with results. We deliver on time and meet deadlines. We are always accessible. We are open to discussion. Our combined expertise and experience: Over 125 years of combined expertise and experience Services for more than 300 companies
  9. 9. Communications Model Define Business Objectives & Strategy Research Reputation and Competitor Survey Analyze SWOT and PEST Designate Communication Objectives Build Positioning & Key Messages Reach Stakeholders Engineer Messages Formulate Strategy Execute Action Plan
  10. 10. Business and Industry Experience Reputation Management and Corporate Affairs Telecommunications Finance and insurance Healthcare and pharmaceuticals FMCG, food and agriculture Energy, utilities and infrastructure Arts and culture
  11. 11. Highlights Reputation Management and Corporate Affairs Our corporate reputation 3M management and corporate AVIVA Sigorta Turkey affairs initiatives. Barilla Red Bull Doruk Group Limak Kimberly-Clark Turk Telekom Unilever Nestle Sabanci Holding
  12. 12. Highlights Telecommunications Most dynamic business in Turk Telekom Turkey and we have been Avea very active. TTNET Sony Ericsson Turkcell Telcom Koc Bilgi Group
  13. 13. Highlights Finance and Insurance Money never sleeps. AVIVA Sigorta Turkey We are always awake for our SAB Miller clients as well. Cerberus Capital TEB BNP Paribas Fortis
  14. 14. Highlights Healthcare and Pharmaceuticals In a market where healthcare Lilly: communication is extremely Diabetes communication limited, we sometimes have to strategy. work magic. Novo Nordisk: Stakeholder communication for price regulation issues. Boehringer Ingelheim Actavis
  15. 15. Highlights FMCG, Food and Agriculture Our most delicious Barilla experiences. Doruk Group Holding McDonald’s Efes Pilsen Kraft Foods Colgate Palmolive Turkey Nestle Unilever
  16. 16. Highlights Energy, Utilities and Infrastructure Larger the project, greater the Eurasia Tunnel: The first excitement. stakeholder engagement program in Turkey OMV Turkey Petrol Ofisi UNIT Group
  17. 17. Highlights Arts and Culture Arts and culture communications Bank of America Merrill Lynch have become a tradition for us. Art Conservation Project in Turkey Gaze Exhibiton in Istanbul Modern Limak Holding: Presidential Symphonic Orchestra sponsorship communication Cermodern Contemporary Art Museum in Ankara Sabancı Holding «Picasso in Istanbul»
  18. 18. Current clients
  19. 19. Project based clients
  20. 20. Our partners so far… Our gratitude and thanks to our previous partners, for they have helped us grow and gain immeasurable experience.
  21. 21. Please click the button above to send us an email Caferaga mh. Safa sk. N:6 34710 | Kadikoy | Istanbul | Turkey T: +90 216 348 4444 F: +90 216 348 4446

KUTADGU Communications Consultancy - Istanbul Corporate Profile

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