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MCBW CIRCO intro 20160223

introduction into CIRCO programme for the MCBW seminar

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MCBW CIRCO intro 20160223

  2. 2. Biological & Technical cycles
  3. 3. VALUE
  4. 4. WHAT & WHY of CIRCO
  5. 5. Business as starting point  A circular economy starts with circular business/entrepreneurship  Circular business means creating business through new, circular propositions  Key in this process is the (re)design of products, services & business model
  6. 6. Why are designers the ones to spearhead this movement? Designers change habits and behavior. They create accessibility. They look to nature for inspiration. And they’re optimists. – Valerie Casey Designer als Change Agent
  7. 7. By addressing the "afterlife” of every product, designers contribute to a change of mentality in both users and producers. An all-encompassing approach requires designers not to focus exclusively on the functionality and expressive power of a design, but also to investigate how maintenance and repair can be integrated into the final product. - Hella Jongerius Designer als Change Agent
  8. 8. CIRCO RESULTS For different stakeholders • Businesses • Designers • Government • Academics
  9. 9. RESULTS - BUSINESS • Have a concrete start to develop circular business • Circular value proposition (product, service and business model) • Tools and experience to replicate the process • Clear case to assess strategic implication of circularity • Extensive collaboration between business and design • Network of and interaction with (circular) peers • Roadmap for further elaboration & implementation • Groundwork for raising (subsidy) funds
  10. 10. RESULTS - DESIGNERS • Concrete set of tools to support business = business development • Push to get circularity on business agenda • Emphasis on role as change agent • Interaction with business counterparts • Community of peers to further develop the domain
  11. 11. RESULTS - GOVERNMENT • Concrete offer to support business community on circular journey • Innovation topic with social return • Feedback from ‘market’ about circular challenges and barriers • Dissemination of academic research into business • Multiplier effect via community and train-the-trainer
  12. 12. RESULTS - ACADEMIC PARTNERS • Dissemination of circular framework • Application layer to framework • Feedback from market (qualitative) on framework • Extensive dialogue between academic world, business & government • Input for (future) research agenda • Internships for students with circular curriculum
  13. 13. Thank you