Cms Case Group8

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  • Cms Case Group8

    1. 1. Content Management Software Live Case: SiteCore – Denmark Media Magagement course Ahmed Hassan Adit Rahman Cecilia Teljas
    2. 2. The CMS Market in Denmark <ul><li>The market of CMS is highly competitive with very differentiated systems from a large number of vendors and service-providers. </li></ul><ul><li>( http://www.bnp.dk , viewed 2009-01-20) </li></ul><ul><li>The number of Web content management vendors have been expanding a lot. In Denmark the numbers rose from 72 systems to 121 between 2004 and 2005. </li></ul><ul><li>( http://www.cmswatch.com/Trends/452-Still-fragmented,-after-all-these-years, </li></ul><ul><li>viewed 2009-01-20) </li></ul>
    3. 3. SiteCore <ul><li>Based in 2001, in Denmark </li></ul><ul><li>Web content management system (CMS) </li></ul><ul><li>Delivers integration and scalability </li></ul><ul><li>Content based </li></ul><ul><li>Totally .NET based system </li></ul>
    4. 4. SiteCore <ul><li>“ Sitecore CMS makes it effortless to create content and </li></ul><ul><li>experience rich websites that help you achieve your </li></ul><ul><li>business goals such as increasing sales and search engine </li></ul><ul><li>visibility, while being straight forward to integrate and </li></ul><ul><li>administer. </li></ul><ul><li>Sitecore lets you deliver sites that are highly scalable, robust </li></ul><ul><li>and secure. Whether you’re focused on marketing, </li></ul><ul><li>development and design, or providing site content, Sitecore </li></ul><ul><li>delivers for you.” </li></ul><ul><li>( http://www.sitecore.com , viewed 2009-01-20) </li></ul>
    5. 5. Capabilities of SiteCore’s competitive advantage <ul><li>Ease of use </li></ul><ul><li>Strong development architecture </li></ul><ul><li>Integration possible with most Microsoft products </li></ul><ul><li>Security </li></ul><ul><li>Scalability and Performance </li></ul>
    6. 6. Resources of SiteCore’s competitive advantage <ul><li>Top ranked partners </li></ul><ul><li>Partner network worldwide </li></ul><ul><li>Well-known loyal (98 % customer satisfaction!) customers such as EMI, The Royal Danish Theatre… </li></ul><ul><ul><li>( www.businesswire.com , viewed 2009-01-20) </li></ul></ul>
    7. 7. Competitors <ul><li>Open Source competitors: </li></ul><ul><li>Drupal, Typo3 </li></ul><ul><li>Local / nordic competitors: </li></ul><ul><li>EpiServer (Sweden) </li></ul><ul><li>Global competitors: </li></ul><ul><li>Coremedia (Germany), Percussion (USA), Microsoft (USA), IBM (USA) </li></ul><ul><li>(Presentation from EMBA: Hansson, Lehman, Runesson - LiveCase_Denmark_Competitor.ppt) </li></ul>
    8. 8. CMS Company Ranking in Denmark <ul><li>Ranking </li></ul><ul><li>SiteCore </li></ul><ul><li>Microsoft </li></ul><ul><li>Coremedia </li></ul>[Source: www.bnp.dk] (Presentation from EMBA: Hansson, Lehman, Runesson - LiveCase_Denmark_Competitor.ppt)
    9. 9. SiteCore’s Sustainability? <ul><li>Different CMS solutions available… </li></ul><ul><li>Partner networks take time to build </li></ul><ul><li>Customer satisfaction is likely to give long-term customer relations </li></ul>
    10. 10. What should SiteCore do to sustain its performance? <ul><li>Challenges </li></ul><ul><ul><li>Technology is moving towards Open Source based solutions </li></ul></ul><ul><ul><li>Depend on Microsoft </li></ul></ul><ul><li>How can threats be defended? </li></ul><ul><ul><li>Differentiate themselves from competitors </li></ul></ul><ul><ul><li>By stressing the company’s strong Microsoft-compatibility </li></ul></ul><ul><ul><li>By maintain ing their strong partner network </li></ul></ul>
    11. 11. What if eZ enters the market? <ul><li>eZ offer Open Source based solutions and may therefore not be a direct threat </li></ul><ul><li>eZ offers XML, which may be an advantage for eZ but a threat to SiteCore… </li></ul>

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