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Bni 2 5-13-linked-in

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Bni 2 5-13-linked-in

  1. 1. Using Linkedin to develop business BNI presentation February 5, 2013
  2. 2. Goals of Marketing EffortsAnnapolis B Marketing Committee Goals of Marketing Committee Efforts – To demonstrate more value for their membership in Annapolis B BNI group – To grow the group to at least 30 members with high quality members – To be a “leader” among BNI MD groupsHow Can the Marketing Committee Accomplish these Goals?Regularly Demonstrate Value of Membership by: – Telling member success stories – Providing group metrics – Num of members – Num of referrals passed – Num of business passed ($) – Num of one on ones – Educate how to make the most of membership – Publish business tips from members through various social media that gets the name of the member and the group name out and builds audience for bothBNI 2-5-13 2
  3. 3. LinkedIn HomeBNI 2-5-13 3
  4. 4. LinkedIn ProfileBNI 2-5-13 4
  5. 5. LinkedIn Company PageBNI 2-5-13 5
  6. 6. LinkedIn All ConnectionsBNI 2-5-13 6
  7. 7. Linkedin filtered connectionsBNI 2-5-13 7
  8. 8. Linkedin groupsBNI 2-5-13 8
  9. 9. Linkedin Groups 2BNI 2-5-13 9
  10. 10. Linkedin user guideBNI 2-5-13 10
  11. 11. Linkedin People you may knowBNI 2-5-13 11
  12. 12. Linkedin people you may know - 2BNI 2-5-13 12
  13. 13. Linkedin groups you may likeBNI 2-5-13 13
  14. 14. Ways to use LI for BD• Establish credibility – Create an optimized profile – Join “Groups” and discussions – Start a “Group” and ask questions – Link to anything you write or post on your website – Update regularly to show up higher in search both on LinkedIn and onlineBNI 2-5-13 14
  15. 15. Business development• Use groups to connect with people that you don’t have a connection to• Ask to be introduced to someone who is connected to your connections• Use the “tools” to build your credibility: SlideShare (presentations), Blog (show links to your blogs and those of your contacts), Reading Lists to enhance your professional development and Events, to attend or advertise your eventsBNI 2-5-13 15

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