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New Generation Digital Ads - Social Media Day 2017

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Presented @ Mashable Social Media Day 2017 in Cairo.

Published in: Marketing

New Generation Digital Ads - Social Media Day 2017

  1. 1. NEW GENERATION DIGITAL ADS Ahmed  Elrifai   Founder,  EGYWEB   Co-­‐Founder,  Indigo  Media  
  2. 2. AGENDA •  Why Change is Needed? •  Target •  Optimize •  Video Ads •  A note to Ad Ops
  3. 3. “Digital Agencies must clean up”
  4. 4. Why worry?
  5. 5. Cluttered?
  6. 6. Digital Ads are :
  7. 7. Digital Ads are : TARGETED
  8. 8. Digital Ads are : TARGETED MEASURABLE
  9. 9. Digital Ads are : TARGETED MEASURABLE OPTIMIZABLE
  10. 10. Digital Ads are : TARGETED
  11. 11. CUSTOM AUDIENCES
  12. 12. CUSTOM AUDIENCES
  13. 13. REMARKETING
  14. 14. REMARKETING Facebook  remarke>ng  pixel  
  15. 15. REMARKETING Google  remarke>ng  code  
  16. 16. Facebook Lead Cards
  17. 17. Facebook Lead Cards
  18. 18. Targeting by Interests on GDN
  19. 19. Targeting by Interests on GDN Ad  appears  aBer  searching   repeatedly  for  Abu  Dhabi   loca>ons  on  Google.  
  20. 20. Digital Ads are : MEASURABLE
  21. 21. Conversion Tracking
  22. 22. Conversion Tracking
  23. 23. Track ROI by : CPA CPL Cost Per Acquisition Cost Per Lead
  24. 24. Digital Ads are : OPTIMIZABLE
  25. 25. A/B Testing on Ad Copy :
  26. 26. A/B TESTING LANDING PAGES •  Your landing page is where response happens. •  Test it! •  Optimize it!
  27. 27. Programmatic Buying (RTB)
  28. 28. Video Ads Video Ads Deliver the message. Period.
  29. 29. CalculatingViews on FB vs.YT Yeah right!
  30. 30. CalculatingViews on FB vs.YT 30-second views
  31. 31. CalculatingViews on FB vs.YT 30-second views = 81K
  32. 32. INSTAGRAM STORIES •  15 seconds video or single image •  400% increase in response over timeline ads on IG •  Some campaigns reported up to 16x user engagement and 29% sales increase.
  33. 33. LinkedIn Targeting
  34. 34. Placement on Relevant Websites
  35. 35. A Note to Ad Ops
  36. 36. A Note to Ad Ops
  37. 37. A Note to Ad Ops
  38. 38. A Note to Ad Ops
  39. 39. THANKYOU ahmedrifai   arifai   ahmedrifai     arifai@indigomedia.me    

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