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Compiling winning sponsorships for events


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Presentation I gave at the Sports Business Indaba 2013 November

Published in: Marketing, Business
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Compiling winning sponsorships for events

  1. 1. Compiling Winning Sponsorships for Events Keynote Presentation Template Ahmed Bulbulia @ahmedbubs
  2. 2. What is Sponsorship ?
  3. 3. Sponsorship is a mutually beneficial business arrangement between two parties in which the sponsor provides benefits to the sponsored in exchange for a result that can be measured against pre-defined objectives
  4. 4. PRESENTATION ROADMAP Role of Agencies Questions measurement 1 2 3 4 5 Leveraging Plans Responsibilities of Rights Holders 4
  5. 5. the value of your sponsorship how do you wasting money ?
  6. 6. Corporate Objectives Awareness Brand Media Reach and Profile Sampling and trials Product Showcasing Brand Positioning Product Differentiation Brand Repositioning and contemporisation Positive Image enhancement Lifestyle Association Driving Sales Changing purchasing habits and patterns Increasing consideration On-site sales Sales Promotion Platform Data Capture Opportunities New Products Created Narrowcasting Unique Hospitality Business Benefits Enhancing the Relationship with Distributors and Retailers Gaining Influence and building relationships with government Influencing Investors Demonstrating a Commitment to Social Responsibility Creating Co-sponsor alliances Source: Sport Business 6
  7. 7. Corporate Objectives Employees Increasing Staff Morale, Motivation and Productivity Employee Involvement Recruitment Reducing Employee Turnover Customers Customer retention and loyalty Source: Sport Business 7
  8. 8. Leveraging Plan : How do you use a property to meet your objectives
  9. 9. Role of Agencies 9
  10. 10. Responsibilities of Rights Holders Demographics Exposure Merchandising Leverage Opportunities 10
  11. 11. QUESTIONS @ahmedbubs