Fostering mobinnovation

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Fostering mobinnovation

  1. 1. Fostering Mobinnovation By Ahmed Buhazza Director – eService Delivery and Channel Enhancement
  2. 2. Key Topics 1 Paradigm Shift Key Drivers 2 Picking the right mix 3 Engage & Measure
  3. 3. Strong Vs. Weak
  4. 4. Legacy Life
  5. 5. Three Dimension of Change
  6. 6. World Transformation
  7. 7. Mobile Addiction
  8. 8. Technology Change [Driver 1] Mobile Device Penetration [Driver 2] Emergence of Mobile Internet [Driver 3] Mobile Applications
  9. 9. [Driver 1] Mobile Devices Penetration + Mobile penetration percentage, Q2 2013
  10. 10. [Driver 2] Emergence of Mobile Internet The technology and the speed of mobile internet has evolved through various ‘G’s generations Analog, CircuitSwitched Voice links were poor, capacity was low, and security was almost nonexistent 2G support high rate of voice but limited data transfers 2.5G 3G / 4G additional features such as packetswitched connection (GPRS) and enhanced data rates much higher data rates, global roaming and are intended primarily for applications other than voice
  11. 11. [Driver 3] Mobile Applications The Simon was the first device that can be properly referred to as a "smartphone“ on 16 August 1994 by BellSouth under the name Simon Personal Communicator Static App Integrated When it all started What it looks like today  Informative  Pushed updates  Rigid  Friendly  Real-time  Sensory Based *  Integrated  Proactive  Trading * * Individual Lifecycle Business Lifecycle Information Sensors Based Business Entertainment News stock prices Directory Get directions locations of service QR Code, Augmented Reality NFC..etc. Mobile banking Ticket reservations Trading Utility payment Social Network Screen savers Videos and Music games
  12. 12. Rich Features beyond limit
  13. 13. Business Model Changes How to Survive and Thrive Business Today with 2.0
  14. 14. Topic 2 Picking the right mix
  15. 15. Key Value Convergence of these forces: Entering an “Always on” era •Anytime •Access anytime we need it •Everyone Leveraging human networks Social Reach larger Better services to the citizens Added convenienc e and flexibility Mobile Big Data Cloud Cost reduction Efficiency •Anything •Any information that matters Transforma tion/moder nization •Anywhere •Delivery Platform that allows people to come together anytime, anywhere
  16. 16. Quick Wins Prioritization Process Criteria Long List of eServices Service 1 Service 1 Service 2 Service 3 Service 3 Service 4 Service 4 Service 5 Service 5 Service 7 Service 6 Key Questions Short List of eServices Service 8 Service 7 Service 12  Service 11 Service 9 Service 10 … Service 11 Service 141 Service 12 How often would a citizen / resident typically use this services during the course of a year? Would a large portion of the population use this service? Does the service cater to a broad segment of the population? Frequency of Usage Service 9 Service 8  Target Population Volume Usage  Service 13 … Service 312 Filtering Criteria:  Is this service transactional? If yes, proceed, else de-prioritize  Is this service simple to complete? If yes, proceed, else de-prioritize (i.e., job application, welfare application were de-prioritized) Innovative Value Driven eServices with identical priority scores were further sorted based on three mobile-related criteria (sensor-based, real time and masscommunication enabled)
  17. 17. Mass communication • Bahrain Today India mGov
  18. 18. Real time information required Traffic Services GCC E-Government Award 2013 – Best Apps Payment of Electricity and Water Bill
  19. 19. Social Integration • Bahrain eGovernment Forum Coming Soon…
  20. 20. Sensor Featured • eGuide Bahrain • Alayam Fix2Go is Coming Soon…
  21. 21. Fix2Go
  22. 22. Success Stories – Mobile Apps Centralized eGovernment Apps Store • Centralized Mobile App store for Bahrain Government Apps • Bi-lingual Interface • Responsive Design; compatible with Mobile & Desktop browsers • Reviews and Rating on Apps 45 % of users used “Student Exam App” to Check their Results in June 2013 Internal Document
  23. 23. Topic 3 Deep Engagement
  24. 24. Uptake and citizen engagement mechanisms Practical & Valuable - Mobile / Apps Customer Incentive / Loyalty Programs  On average 70% of people in every GCC country have a smart phone  Offering rewards (e.g., discounts, prizes and privileges) to encourage increased eServices usage and adoption  Governments all around the world are increasingly providing services through mobile  The target population for the incentive programs can be both citizens and government entities Gamification  Governments are infusing attributes of gaming – fun, competition, recognition, status, etc. – into delivery of services to influence uptake June 2013 User Experience  Constituents are expecting seamless experiences and interactions with Governments through usage of advanced e-Services (e.g., exchanging images, geo-coordinates, 24/7 access)
  25. 25. Gamification Traffic Game Recycle bank Recyclebank Honored with “Best Use of Gamification for Social Good” GAward at Gamification Summit (2012)
  26. 26. Smart Partnership
  27. 27. Smart Complain Management Be the first to know….
  28. 28. Are my Apps effective Technical View User view • Number of downloads. • Number of users • • Measure how frequent visits • Product view • Down time • Rendering speed Modification & • User handling enhancements are, and compare with the Ease of modification • User friendliness poll • Platform versions your number of users. • Bug Ratio • Time is spent within the app. • Scalability • Feedback on the application app is available
  29. 29. Maintain Maturity Collect the data based on preset evaluation criteria Data Analyze the data and run different hypothesis Analysis Enhance Include features and recommendation based on the analysis
  30. 30. Kano Model Basic Attributes Features that the product must have in order to meet customer demands Performance Attributes A better performance attribute will improve customer satisfaction. Price is closely tied to performance attributes Excitement Attributes Excitement attributes are features unforeseen by the client but may yield paramount satisfaction. So Are we ready for innovative change ?.....
  31. 31. Advancing Bahrain to New Heights Thank You Internal Document | External Document

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