Introduction to search engine optimization (SEO)


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I introduce you some notes about search engine optimization(SEO).

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Introduction to search engine optimization (SEO)

  2. 2. Contents•Introduction.•What SEO?•Crawler(spider).•SEO strategies/techniques.•SEO – What is not recommended Introduction.•SEO tools.
  3. 3. Introduction Keep in your mind• 60% of websites browsing go through search engines.• Search engines doesn’t use databases in search process.• Search engines built in python.• Google is the king of search engines.
  4. 4. What SEO?•SEO is the act of modifying and improving a website ranking in organic (vs. paid), crawler-basedlistings of search engines.•Paid search listing: it uses SEM (search engine marketing) components that increases websitesvisibility through optimization and advertising ways.•Organic search listing: it uses SEO components (spider or crawler) in listing the web results.
  5. 5. Who gets the clicks
  6. 6. Crawler (spider)•The spider follows links to web pages, makes copies of the pages and stores them in the SE’sindex.•Based on this data, the SE then indexes the pages and ranks the websites.•Major SEs that index pages using spiders: Google, AltaVista, Msn, Aol, lycos“ So spiders read only text, nothing else ”
  7. 7. SEO strategies/techniques1. Domain name strategies:• Choose a domain name that will increase your search engine ranking.• simple, short, no hyphens, no numbers.• use keywords, common words, advertising terms, product names.• choose a keyword that is important for your business.2. Links strategies:• the more your page have links the higher the SE ranking.• If the site linking to you is already indexed, spiders will also receive your site.• Good content, good outbound links and target a list of sites increases links.
  8. 8. SEO strategies/techniques3. Keywords:• important in optimizing rankings.• keywords are words that appear the most in a page.• the spider chooses the appropriate keywords for each page, then sends them back to its SE.• your web site will then be indexed based on your keywords.4. Title tags:• important in optimizing rankings.• the first thing that a search engine displays on a search return.• should have the exact keyword you use for the page.• every single web page must have its own title tag.
  9. 9. SEO strategies/techniques5. Meta description tags:• the next important.• displayed below the title in search results.• use dynamic, promotional language.• use keywords.6. Alt tags:• include keywords in your alt tags.7. Submit your website to SEs for indexing:• submit your site to search engine directories, directory sites and portal sites(EX: Google[]).• Note: indexing takes 1 week to 3 months.
  10. 10. Page TitleAlt-TagsLink Title TagsAnchor TextNavigation
  11. 11. SEO – What is not recommended?•Flash and shockwave - spiders do not pick up these files.•Image only sites - spiders do not pick up images.•Image maps - spiders cannot read image maps.Do not use them on your home page or critical pages.•Password protected pages – spiders cannot enter password protected pages•Others: PDF files, Dynamic pages, Drop down menus.
  12. 12. SEO tools•Word tracker>>•Webmaster toolkit>>•SEO book>>•Google AdWords>>•Google analytics>>•Google webmaster tools>>