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The Benefits of Social Media for Building a Brand Image

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Building a brand image has long been recognised as an essential component in building trust between customers and a business. In the modern era this is easier than ever before, with social media providing numerous platforms that can help disseminate a brand image rapidly among a wide audience.

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The Benefits of Social Media for Building a Brand Image

  1. 1. Ahmed Dahab Business BUILDING A BRAND IMAGE The Benefits of Social Media for
  2. 2. Ahmed Dahab The Benefits of Social Media for Building a Brand Image Building a brand image has long been recognised as an es- sential component in building trust between customers and a business. In the modern era this is easier than ever before, with social media providing numer- ous platforms that can help dis- seminate a brand image rapidly among a wide audience. Responsiveness Social media channels are not only great places to get the brand image out there – they also allow for an unprecedent- ed level of communication with customers. By providing a space where feedback can be quickly and easily generated, business- es can understand what works and where they need to make changes. Cost-Effectiveness It costs very little in financial terms to build an effective so- cial media presence. Even small businesses can usually afford to build up their social media pro- files and have someone main- tain them. New Customer Identification Keywords and hashtags help businesses quickly and easily identify potential new custom- ers who may be interested in what they have to offer. Social media also makes it simple to direct those identified towards the company website or other action.
  3. 3. Ahmed Dahab
  4. 4. You can learn more about the recruitment aspect of establishing and growing a business by visiting the blog of Ahmed Dahab.

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