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Ahmed Dahab - Marketing Plans Explained

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A marketing plan is a strategic plan developed by a business that outlines the overall marketing strategy of the business. The marketing plan details how the marketing strategy of the business will be implemented.

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Ahmed Dahab - Marketing Plans Explained

  1. 1. Ahmed Dahab Business MARKETING PLANS Explained
  2. 2. Ahmed Dahab Timescale Due to the ever-changing nature of the mod- ern global marketplace, a marketing plan tends to have a relatively short timescale, looking at objectives for the next one to three years on average. After this time period has passed, an adapted marketing plan can be put into place that accounts for changing trends. A marketing plan is a strategic plan devel- oped by a business that outlines the overall marketing strategy of the business. The marketing plan details how the marketing strategy of the business will be implement- ed. It looks at what tasks will need to be completed and what resources will be re- quired to achieve the marketing objectives.
  3. 3. Ahmed Dahab Sections A comprehensive marketing plan begins with an introduction to the marketing strategy and a broad outline of the objectives of the business in terms of marketing. It will then go on to deliver a marketing overview and look at the current marketing landscape. A SWOT analysis looks at the inherent strengths to be played to and weaknesses to be overcome, as well as any potential threats or opportuni- ties presented by the marketing landscape. The plan will then detail aspects of the mar- keting strategy such as brand strategy, spe- cific objectives and promotional strategy, be- fore ending with proposed actions, budgets and deadlines.
  4. 4. You can learn more about market feasibility studies by visiting the blog of Ahmed Dahab.

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